Ben & Jerry's ice cream is less tasty for you all of a sudden? There's a scientific reason for this Israel today
2021-08-01T08:28:55.612Z
A new Israeli study shows that immoral steps on the part of a brand can affect the degree of our enjoyment on its behalf • In other words, if you are against the ice cream giant's boycott, its products will probably be less tasty for you • The problem: they will be tastier for boycott supporters
