08/02/2021 11:22
Clarín.com
BrandStudio
Updated 08/02/2021 11:22 AM
Brand Studio for Grupo Solimeno
Luis Solimeno
began his activity with
a small boat
and then, together with
his sons Antonio and Luis
, they transformed the small family business into an important business activity dedicated to fishing and industrialization, transforming his company, today
Grupo Solimeno
, into one of the largest fishing companies in the country that
employs more than 850 people
and annually markets more than 30,000 tons of products.
Currently, it has a fleet of
12 ships and has 2 plants on land
in the city of Mar del Plata.
The new offices of the group.
The big jump
"The transformation of our activity
began in 1970,
marketing fishery products," says Antonio Solimeno, current president of the Group, who refers to his beginnings as a fishing vessel owner.
Solimeno recalls that the first boat built in the port of Mar del Plata, Argentina, was a small
coastal boat of 18 meters in length
and that through hard work and sacrifice a second
25-meter ship
was acquired
to enter the world of fishing as shipowners.
Solimeno, 50 years betting on the country
National and export production
“Already in 1976 we began the
construction of our industrial plant
to produce our fishing products and our growth allowed us, in 1979, to export on our own account to countries such as
Brazil, the United States
and the markets of
Asia, the Middle East and Europe
”, he relates.
"As time has passed," he adds, "we have been growing
in fleets of
fishing
vessels
with new technologies, as was the case of jigger vessels for frozen squid fishing on board and freezer trawlers, which already brought the filet made in the same ship, packed and frozen.
In addition, we continue to expand the
fleet of cooling boats
to provide work on land to our plants, ensuring a high quality of our own raw materials.
We currently have
4 tangon vessels
dedicated to exclusive shrimp fishing that are processed, classified and frozen on board, ready for the final consumer or for export ”.
Create added value
In the fishing industry, today Grupo Solimeno is one of the
leading third-generation companies
, developing innovative production ventures and counting on professionals who have a wide range of specialized technological tools and the most modern production systems for frozen products for their own brand, Solimeno.
As of
2003
, in addition, the company decided to make new investments and start with the
Solimeno Mare industrial project
, with the idea of developing products made with added value.
Currently, this plant has an area of 18 thousand square meters to supply both the domestic market and exports, with an
estimated annual production of more than 10 thousand tons
.
Hake fillet, an emblem of the Solimeno brand.
“The quality of these products is excellent because the raw material, to a large extent, comes from our own fleet and is frozen on board, giving it
extra freshness
.
At the same time, we highlight our suppliers who provide us with high quality products and raw materials to achieve synergy in production reflected in
how our customers perceive Solimeno products
”.
Global market and investments
In general, fish production is a sector with a high export percentage.
"Today our company is balanced in
75% of exports
and
25%
to supply the
domestic market
", describes Antonio and adds:
“In this last year and a half, like so many other items, we have suffered a bit from
the hit of the pandemic
, since several of our products end up in
tourist places that were closed
. Let's hope that this situation, with mass vaccination at the global level, changes and we can reintegrate ourselves. What favors us is that people now prioritize natural foods and take better care of their health, and nothing better than a wild fish for a healthy diet. At the local level we notice
changes in consumption habits
reflected in the growth of ready or elaborate meals where people prioritize practicality and time; This helped the growth of our line of breaded and processed products, and now we are adding a line of frozen vegetables with the Solimeno brand in half-kilo bags. We are trying to reach the end customer with our own brand in retail bag formats so that they can distinguish us from competitors ”.
“Regarding the
investment
issue,
we are on several fronts,” he points out. “On the one hand, we are going to build a
40-meter multipurpose fishing vessel
with the latest technology in both fishing and instruments, which will have machinery brought from Europe but in turn will be built in the SPI shipyards in Mar del Plata, where we will give a lot of work to local labor taking advantage of our experience, technical area and engineering. In addition, we are
restoring our flagship Luca Mario
with a new engine change and habitability, together with the Pontine workshop. Finally, and betting on the domestic market, we are putting together a third line of manufactured products to continue growing strong with
our Solimeno brand, ready for the shelf
in retail packaging. For this proposal we have
CIFSA Compañía Frutihortícola
, which provides us with spinach and packages premium quality frozen vegetables like all our products ”.
In difficult times, the company
renews challenges
and not only expands its product line, but also its
investments, development projects and sources of employment.
For
orders
, you can write to:
mmandagaran@solimenosa.com.ar
and visit the website:
www.solimenosa.com.ar
.
.
.
.
.
.
.
.
.
.
.
.
.