With an entry-level model at an affordable price, Tesla wants to conquer a market that VW claims for itself in Germany.
The key to this lies in Brandenburg.
Palo Alto - So far, driving a Tesla has been an expensive proposition. The cheapest new car from the US electric car manufacturer, the Model 3, costs at least 41,000 euros in Germany including the transfer. In September 2020, however, Tesla CEO Elon Musk announced an entry-level model at an affordable price. It will cost the equivalent of 21,000 euros and will be launched on the market after 2023. Now everything could go much, much faster. One thing is certain: Tesla wants to conquer the compact class - and thereby overtake Volkswagen in Germany.
Internally, the cheap Tesla is called "Hatchback", as the English online magazine
Autocar
reports.
Translated, that means nothing else than hatchback, but for Tesla it means a lot: the departure from the sedan shape with notchback that was typical until now.
So far, it has graced all Tesla models.
According to
Autocar
, the compact Stromer, which is being built in China, will be
named Model 2 at the market launch and, in many respects, will be based on the previous entry-level model, the Model 3.
Tesla is putting pressure on the entry-level VW model - ID.3 has already been left behind
The cheap Tesla is likely to put the German electric car market leader VW under considerable pressure in the future.
In the first half of 2021, the Wolfsburg-based company recorded more than any other e-model with the e-up small electric car (15,471 new registrations).
The great VW hopefuls ID.3 remained behind Tesla's Model 3 (13,768) with 12,915 new registrations - and will soon also get the cheap Tesla in front of its nose.
Maybe very soon.
Last week, reports from China made the rounds that test production of the compact Tesla would begin at the end of this year.
For example, the insider wrote with the Twitter account @ ray4tesla last Friday that the prototype was already fully planned and test production could start this year.
Tesla Model 2: When will the cheap electric car really hit the market?
However, this schedule looks very optimistic.
He contradicts Elon Musk's public announcement for the year 2023 - and would also assume that the problematic Gigafactory in Grünheide gets going.
According to Autocar, this is where the new, more efficient and cheaper batteries for the entry-level Tesla will come from.
