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1990s: the re-enchantment of the automotive dream

2021-08-04T12:52:48.431Z


THE AUTO TAKES THE WORD (4/6) - Performance is no longer successful. Motorists now aspire to experience sensations.


To discover

  • What responsibility at the wheel of an “autonomous car”?

Every day, Le Figaro makes you relive the changes in French society over the last decades through major car advertising campaigns.

New balls.

The 1980s show is over.

A new sequence opens.

It is the beginning of the end.

Bernard Pivot, who had (re) given a taste for reading with his program “Apostrophes”, turned the page on June 22, 1990. How are the French going to cultivate themselves?

The period is gloomy.

In the torpor of summer, the world witnesses the Iraqi tank invasion of Kuwait live.

The Gulf War has just started.

People are discovering globalization.

The speculation that ruled the classic car market is shattering against the wall of economic realities.

The recession has swept the whole world.

On December 7, 1991, in a deserted convention center, auctioneer Hervé Poulain became a “fanny”.

None of the 14 lots in the auction changes hands.

Estimated over $ 60 million

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Source: lefigaro

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