Under house arrest for several months since March 2020, the French have turned to local consumption.
According to a study by IRI, an institute specializing in the analysis of data on consumer products, sales of local products increased by 6% between June 2020 and May 2021, while sales of all items consumer goods only increased by 2.3%.
At the time of the summer holidays, L
e Figaro
has selected sites and applications that allow the French to continue buying from local producers, even at their resorts.
To discover
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Fresh and local
Launched in early January by the Ministry of Agriculture and the Chambers of Agriculture, the fraisetlocal.fr site lists more than 15,000 farms and points of sale to directly source farm products.
The platform, which has a geolocation tool, aggregates the points of sale of the “
Bienvenue à la ferme
” network, managed by the Chambers of Agriculture, those of agricultural education, of the French association of urban agriculture. professional (AFAUP) and the producers listed by the locavor.fr site.
The ministry assures that the site has had more than 500,000 visits since its launch.
Welcome to the farm
Welcome to the farm, which was established in 1988 by farmers, now has nearly 8,000 members. It is the first national network of direct sales and reception at the farm. The website lists the points of sale of farm products such as collective producers' stores or farms. It also highlights stays, leisure activities and catering services.
A search can be carried out according to the address of the place of residence or vacation, by region or by selecting the type of products or even the point of sale sought.
To adapt to the new desires of consumers, Bienvenue à la ferme also offers the “
Drive
” solution.
Many withdrawal points allow consumers to stock up once their online order has been made.
Read also: E-commerce, local and homemade products: what future for consumption habits boosted by the Covid?
The Green Market
The Green Market is a digital collaborative map that identifies short circuit outlets (producers' stores, farmer's grocery stores, food shops) throughout France.
The products offered, the type of farming but also the opening hours and contact information are specified there.
Producers can directly request to be referenced on this card, an external person can also make the request.
Launched in March 2020 to allow the French to continue to source from local producers despite the confinement, the map has been consulted nearly 4 million times.
The creators' goal is to transform it into an app and add more information on agricultural practices and the products offered.
The Hive that says Yes!
The Hive that says Yes! is an online platform specializing in the sale of local products. It connects local producers and consumers by offering them the opportunity to order online and collect the products, once a week on a limited time slot, in one of the 1,500 temporary collection points all over France. 65 kilometers is the average distance traveled by the products. The price of the products is chosen by the producer. Since 2018, the company has also offered a home delivery service, only in Île-de-France.
Launched eleven years ago, La Ruche qui dit Oui! has become the European leader in the online short circuit with a business volume of more than 100 million euros in 2020. 10,000 producers supply beehives and 210,000 people buy regularly. The Hive that says Yes! is available on its website but also on its app.
