Pablo Javier Blanco
08/05/2021 11:46
Clarín.com
Politics
Updated 08/05/2021 12:09
"A doctor on the left, please, in court,"
shouts Raúl Alfonsín in the 1983 presidential campaign. That phrase, which became a registered trademark of the UCR's actions in the democratic return, returns in the midst of the pandemic and
hand
in
hand with Adolfo Rubinstein and Luis Brandoni,
the radical candidates of Together for Change who will compete against María Eugenia Vidal in the PASO.
With the figure of the former radical president in the foreground, the Adelante Ciudad list, headed by the former Minister of Health together with the Education specialist Mónica Marquina, appeals to Alfonsinism in its first campaign spot, which will be seen in the free spaces provided by the National Electoral Directorate.
"Many say that
Argentina has no cure
and on top of that the pandemic caught us. Perhaps we have already resorted to
many healers and it is time for the doctors to be summoned
," says Rubinstein, looking at the camera, with a marquee showing the design of the ballot from the 501C list.
Then there is Luis Brandoni, the famous actor and member of the UCR, who occupies a symbolic place on the radical ballot, but is a key part of the campaign.
"Put Health forward," he asks.
"Rubinstein in the City. Manes in the Province"
, launches the protagonist of dozens of classics of the national cinema, in a nod to the neuroscientist who competes against Diego Santilli in the Province of Buenos Aires.
Without major blockbusters and with hardly any instrumental music in the background, the "low cost" spot by the Buenos Aires radicals also exhibits something unprecedented in a Buenos Aires campaign: Rubinstein, Mónica Marquina and the deputy Facundo Suárez Lastra appear in the ballot photo. to Luis Brandoni.
The fact is that the actor does not occupy an expectant place on the ballot, but quite the opposite: he goes in number 13, a space in which, according to forecasts, he mathematically has no chance of reaching a seat.
Beyond that, his name appears in large letters on the ballot that will be seen in the dark rooms of the City on September 12.
A whole message.
The Adelante Ciudad ticket that appears in the radicals spot.
With health as the main issue, the wayward radicals seek to differentiate themselves from the position of María Eugenia Vidal, former governor of the Province of Buenos Aires, who was silent during the first months of the pandemic.
They mark that, on the contrary, Rubinstein was from day 1 trying to raise awareness about the dangers of the coronavirus, the need to take care of themselves and denouncing the government's mismanagement with the pandemic.
That discursive line is the one that, at this time, they seek to install from their networks:
"We were always there, you saw us. Every day, Adelante Ciudad"
.
We were always there, you saw us.
Every day, Adelante Ciudad.
pic.twitter.com/ho3qs0p5Ee
- Forward City (@AdelanteCiudad) August 4, 2021
Bet on radical fiber
In Adelante Ciudad they know that they have an "unequal" Primary ahead of them, in which they compete against the list of the Buenos Aires ruling party led by Vidal and with the support of Horacio Rodríguez Larreta, Patricia Bullrich, Elisa Carrió and Martín Lousteau, among others.
And on the other side appears the figure of Ricardo López Murphy and the Liberals, a more right-wing proposal within JxC, which leads to Sandra Pitta, the Conicet scientist criticized by Alberto Fernández, as a candidate, and to other celebrities and social media figures to draw votes.
Appealing to the most intimate fiber of the radicals is the idea of the entire campaign of this sector of the Buenos Aires UCR.
For that reason, party figures such as
Ricardo Gil Lavedra
contribute their bit, not only by taking
over the list
, but also by making a difference with the exchange partners.
"We radicals do not discuss the number of disappeared; we believe that the Falklands are Argentine and we repudiate misogyny," he
wrote on Wednesday as a result of the controversies with Ricardo López Murphy, Fernando Iglesias and Sabrina Ajmechet, members of rival lists in the opposition internal.
The radicals do not discuss the number of disappeared;
we believe that the Falklands are Argentine and we repudiate misogyny
- Ricardo Gil Lavedra (@rgillavedra) August 5, 2021
That feeling of 83 ', with the figure of Alfonsín as a standard, comes from the hand of an agency more than known within the
white beret
world
.
This is
Persuasion
, whose name already marks affiliation with Alfonsinism, which advises Rubinstein's list and has been part of countless radical campaigns throughout the country, from Jujuy to Tierra del Fuego, for decades.
The work of the agency "Persuasion", always linked to the UCR.
The agency is in charge of the architects
Carlos Falco and Martín Baintrub
, ideologues of the campaign that brought Raul Alfonsín to the Senate of the Nation in 2001, with the slogan
"Half wants him. Everyone respects him
.
"
The work of the agency "Persuasion", always linked to the UCR.
Election campaign specialists are part of the proselytizing history of radicalism since the 1980s.
They were behind the radical movement against the pardons of Carlos Saúl Menem, with a series of well-known posters in which they asked to call the deputies by phone to stop the military from being pardoned.
The UCR campaign against the Menem pardons.
And they were also the creators of the posters against Menem's reelection, in 1995, with a disruptive proposal: to put Charles Chaplin in the center of the Argentine political scene, dressed as the "Great Dictator" and as a prisoner in a striped suit, under the motto:
"1995 with re-election. 1995 without re-election".
The work of the agency "Persuasion", always linked to the UCR.
AFG
Look also
Now a radical candidate hit María Eugenia Vidal for the move to Ciudad
Adolfo Rubinstein will head the radical list that will go to inmates in the City against Vidal and López Murphy
