Starnberg retailers, companies and restaurateurs should benefit even more from the radiance of the Five Lakes Film Festival.
That is why four actors have teamed up for the first time to create a lively flair in the city from mid-August - which in turn should benefit the festival.
Starnberg - The retail sector is in crisis, the Starnberg city center fell asleep even more due to Corona. To speak of the big rescue operation now would be "not the right tongue to speak", says Annette von Nordeck from the business development agency gwt. But the four actors who invited to the press conference on Wednesday at Kirchplatz want to bring a lot of momentum into city life from mid-August. In addition to the business development agency gwt, this is the city itself, the city initiative and the Five Lakes Film Festival (FSFF). “A place for culture” is the name of the community action. During the festival (August 18 to 31), 50 retailers,Restaurateurs and entrepreneurs put a blue deck chair (the festival color) in front of their door and thus set an example for cooperation - and for solidarity with the largest cultural event in the region.
Wherever there is an FSFF chair, customers can expect “specials”: discount campaigns, ticket raffles, a coffee or a Prosecco on the house, specially created products and other surprises.
The organizers want to set incentives to simply stroll through Starnberg in the summer finale.
The action is also a sign of the cohesion of local actors, which has become even more important in times of the Corona.
After all, it is the first such cooperation between the three organizations and the city.
The deck chair campaign is also intended to provide coverage on the Internet
It should also generate a large reach on the Internet, with uniform hashtags and many, many posts on Facebook, Instagram and Co. Dorothee Schwarz, responsible for social media at the FSFF, calls on all partners of the campaign to take photos of guests in the lounge chairs and to post. There will also be such pictures with celebrities from the film world. Perhaps also from Senta Berger and Michael “Bully” Herbig, who will be guests. They are called multipliers in marketing language.
Annette von Nordeck emphasizes: “The film festival has international appeal.
We want to create a connection to landlords, dealers or real estate agents. ”Her gwt colleague Daniela Tewes says that the participants were given ideas.
“Bookstores can take action on novels made into films.
Brokers could show how movie stars live.
Fashion retailers can give a ten percent discount on blue T-shirts. "
The regional economy is also interlinked with the festival through film sponsorships.
There are 40 of them in total, most of the entrepreneurs are from the district.
For example, you can introduce yourself briefly before the film begins.
Here, too, the constellation has to fit, the sports shop is of course more the godfather of the action film than of the drama.
In Gauting, Seefeld and Weßling, other FSFF venues, there won't be any blue deckchairs this year. Schwarz: "But we are considering the action to expand to the district in the next year."
