08/06/2021 9:21 AM
Clarín.com
BrandStudio
Updated 08/06/2021 9:21 AM
Brand Studio for PUMA
The
fashion and sport
are increasingly united.
There are several athletes who have become
icons of street style
and are recognized as followers of trends.
A great example of genius of the sport that is imposed within the world of fashion is the
ambassador of PUMA, Neymar Jr
.
The first explosion with the
Paris Saint-Germain
striker
off the pitch comes from the launch of the
new Rider campaign
.
With a
risky, informal and rebellious
style
,
the striker and 10 of the Brazilian team set trends not only in sportswear but also in street style.
And that is why this season it debuts in the campaign for an urban shoe model: the
Wild Rider
.
“As someone who likes streetwear, I was thrilled when Puma proposed me to be the face of
a non-soccer shoe,
” said Neymar Jr, recognized not only for his skills on the field but also for his
style off
the field
.
Rider: the story of a classic
The Rider family emerged in the 1980s with the
Fast Rider
, a silhouette developed by
Armin A. Dassler
, son of PUMA founder
Rudolf Dassler
.
Originally, they were running shoes, but their evolution defined another destination, linked to
urban fashion.
“With each launch, we are able to drive the Rider product language,
constantly evolving it,
season after season,” says
Danny Taylor
, Design Lead Sportstyle Footwear.
The Wild Rider brings a new dimension to one of Puma's most recognizable silhouettes.
They were born for running and today they are an emblem of streetstyle.
"I'm very happy.
Soccer is what I like the most, but
I am
also
interested in fashion and style
, so having this opportunity is very exciting.
I have already launched
my Neymar Jr. soccer collection with PUMA
and now I am officially the face of an urban product, the Wild Rider.
I like sneakers and I feel like they have some kind of
connection to my personality
.
It has everything to do with movement and looking forward, which represents me perfectly, ”added the Brazilian.
A contemporary design
The Wild Rider builds on
continuity with the success of the Future Rider
, introduced by PUMA in 2020. Running shoes inspired by movement and the flow of city life are updated with this new version that quickly became the
sneaker of choice. 10
of the Brazilian team.
Many design details are mixed in this new evolution of the Rider family.
The Wild Rider design includes unique finishes such as the
color formstrip
that
flows to a heel pull
and
stamped
"Designed by PUMA"
on the back.
Additionally, this release features a nylon upper with
suede overlays and a leather strap
, along with details on the eyelet, heel, and Rider foam.
An infallible model, ready to conquer all
sports and fashion
lovers
.
PUMA, a German brand that today is in the
TOP 3 of sales in Argentina
and in constant growth, continues to bring cutting-edge products to the public.
After the opening of
two large stores
in the City of Buenos Aires, the brand will launch its
Online Store
, which will allow it to be
closer and closer to consumers.
