Hernan Firpo
08/07/2021 11:00
Clarín.com
Shows
Updated 08/07/2021 11:00
We tell Nathy Peluso that the fashion for initials, dear Nathy, did not start with
CQC
but with
DRF
.
The point is that one knows that CQC means
Whoever falls
, but surely no one has the slightest idea of what DRF means: Recontra factual dromedaries?
The acronym for East Germany?
Give them to me Quick Francisco?
Diego Ricardo Fernández?
"Hello, can I have some DRF?"
The question can be asked since 1914. While the Ottoman Empire was preparing to enter the First World War, far away, in our peaceful pampas there was a Professor Neurus who was designing the
most durable candy in the country
, a devil's sweet jelly mix , sugar, coloring, certain salts and flavorings.
Of course there are
people addicted to DRF peppermint pills
: your grandfather, your old woman, you bought them, and now your ten-year-old son eats them.
Disconcerting, the photo of the
centennial
DRF fan, who now also knows how to play
chinchón.
Yes, addictive: it is proven that a package does not last more than eight minutes and that
anise only deserves to be called that
because it sweetens this kind of pills.
They began their story by selling themselves in pharmacies.
Photo: Ariel Grinberg.
Price, taste and quality
They cost a
dime in 1992
and now cost between
20 and 30 pesos
.
"Vintage" is too small for him: DRF is the only candy that managed to survive all the kiosk experiences there have been and to be.
Its value, moreover, is so surprising that it becomes the only option to round up any price.
Winner of the defeated
Renomé
pill
that, however, came to pop from the hand of Pipo Cipolatti in the song
I thought it was about blind people
.
Years later, the leader of Los Twists would confess:
"I always lived wrong."
When the accredited consultant
Artemio López
confirmed that the
Mielcitas
were leaving the country, someone put a Munch cry in the sky and wanted to be aware of the beloved national pill:
"DRF hay!"
confirmed Artemio.
The long lifespan of DRFs begs the question of what happened to
Mountain Dew
soda
.
Those in the know say he fell from grace because of the same people who say "Pesi" instead of "Pepsi."
That is to say: a bad name can damage the brand to the point of making it disappear.
DRF deserved that fate, but it broke the rule.
We have come to call them
"Dref
.
"
The package was sticking out of the pocket of the Italian grandfather's jacket.
"Can you invite me a Dref?"
Strictly speaking, it owes its name to the proud creator of them: Darío Rodríguez de la Fuente.
Artisanal elaboration.
They began by selling themselves in pharmacies.
You could buy DRF or a Geniol strip.
Such a delivery error led to
more mints
being sold
than ibuprofen at one point
, prompting the apothecary to order more and more DRF;
and to Mr. Darío, to stop kneading with his own hands and turn the business into something massive and with
premium
distribution
run by an English company.
In
La Voz de Las Heras
- Buenos Aires newspaper from the same town where the DRF come from - it was written that Darío Rodríguez de la Fuente, over the years, knew how to settle in what was the old
Denak Bat
dairy
, a company that competed hand in hand. hand with
La Serenísima
, but that ended up being a memory. Since the mid-1980s, the tablet factory began to operate there.
It changed hands several times, but it never stopped respecting the initial acronym:
Molinos
(through the Los Andes Food Company),
Bonafide
briefly, the multinational
Mondelez
.
Now the package recognizes
La Dolce
as the owner
, a leading wholesale distributor that - curiously - started out as a modest five-square-meter Buenos Aires kiosk where, of course, the DRF tablets were sold.
Route 40. Kilometer 67.200.
General Las Heras.
Northeast of the province of Buenos Aires.
That is the region of the only pill that today deserves such a name.
You wanted to be big to eat the menthol DRFs.
Photo: Ariel Grinberg.
We read: at the next local "Candy Fair", La Dolce will double its stand and
50% will go to the DRF.
We are talking, perhaps, of the only independent candy in the middle of a market run by a brand that concentrates 80% of what we buy in a kiosk.
Before cheery after-images made the old fashionable,
DRF went to great lengths to keep gray hair from showing
.
Even today it carries this complex with a slight lifting of the container and proclamations of ice cream flavors such as the unbearable
“red fruits”.
Oddly
enough
, the
foundational pickup needs to get out of
rotation by
donning the Mustard-colored
Beldent pacifiers.
Deep down, the DRF sensed that custom is a good soul with the luster of tradition:
mint and anise.
You wanted to be big to eat the
menthol DRFs.
-What is the relationship between the client and the DRF?
–We consult with the friendly kiosk.
-It's a day pill.
It is sold more during the day than at night.
Young people are not so consumers.
At night the Mentoliptus, the Halls line, come out more.
The mint ones are the best sellers and the ones I recommend: mint makes everything better.
In the neighborhood kiosk staffed by the average
nerdy
employee
, the DRF is well displayed alongside another huge sentimental educator:
Little Hearts Dorins
.
Yes sir, yes madam: there is also a population strategy for kiosk shop windows.
The ones that have always sold the most?
Mint flavor.
Proof of its duration in the mouth is a highly controversial issue.
It is believed that despite
their premeditated toughness
- the pills are made to be sucked - they have become an exercise in patience incompatible with the character of the average Argentine.
In
DRF therapy, it
was discovered that anxiety is also a drug.
It must be said everything: its very existence contributes so that cavities of different generations know what a lathe howling in the teeth.
They were pioneers.
By the mere fact of remaining in force - and at that ridiculous price! - they became a transverse pill.
Awarded at international fairs and exhibitions.
Historical reference of the candy and related bazaar.
Mint, Anise, Menthol, Orange, Lemon
.
It is still remembered that the original package was printed up to the university degree of its creator:
“Dr.
Rodríguez de la Fuente ”.
Hard fact
: the old boxes of DRF that were sold in wholesalers carried only two packages of lemon, two of orange and the rest - the next 30 packages - were of anise and mint.
Towards the end of 2018 it was announced:
"The traditional DRF candy returns to the hands of an Argentine company:
Mondelez International announced the sale of its plant in the Buenos Aires town of Las Heras, and of that brand to the La Dolce group."
IT IS
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