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The summer in the news companies will prefer to forget: a dramatic drop in the percentage of viewing editions
Although the corona is raising its head again and the public is mostly imprisoned in the country - the news companies on television have dropped a dramatic drop in viewing percentages compared to last summer.
The main victims: News 13 and the evening news here - who lost about a quarter of their power.
Meanwhile, the corporation is issuing a tender to find a new measurement provider
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David Wertheim
Monday, 09 August 2021, 14:01 Updated: 14:10
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The data could be attributed to erosion from current affairs in the shadow of the epidemic's prolongation and due to the high public attention required the previous summer, but this explanation is not satisfactory as according to the latest TGI survey, radio exposure at all current affairs stations actually jumped, as did the daily press reading rate.
While the corona is raising its head again and the public is mostly imprisoned in the country - it turns out that the news companies on television have dropped a dramatic drop in viewing percentages compared to last summer. From a comparative test of Walla! Brenze The viewing figures between July and early August this year (1 / 7-8 / 8) compared to the same period last year show that the largest decline was experienced by the newscast of the Public Broadcasting Corporation here, which lost more than a quarter of its power per year and dropped from a viewing average of 4.7 % To 3.5% this summer. This is a rate of 25.6%. As you may recall, a few months ago, the corporation announced that the presenter of the edition, Doria Lempel, would retire, but denied any connection to the viewing data. It should be noted that even in the corresponding period last year there was no closure.
Another drop at a similar rate is in News 13 which dropped from 9.9% in 2020 to a figure of 7.6% this year. A decrease of 23.3%. Against the background of the data, it is easier to understand the mood that has been felt in recent months in the company's corridors and the pressure to find a replacement for CEO Israel Toito.
In fact, News 12 absorbs the relatively slightest decrease, from 16.9% to 15.8%, ie a decrease of only 6.6%, which in view of last year's production can certainly be calculated as maintaining its power.
In 2019, by the way, before the corona bursts into our lives - but in the midst of election campaigns, News 12 stood at 15.6%, News 13 at 8.2% and the evening news here at 4 percent viewing.
So News 12 has actually even grown a bit in the last two years, at least according to the "heat index" of the summer.
The data could be attributed to erosion from current affairs in the shadow of the epidemic's duration and due to the high public attention required the previous summer, but this explanation is not satisfactory as according to the latest TGI survey, radio exposure at all current affairs stations actually jumped, as did the daily press reading rate.
More on Walla!
TGI poll: Israel today jumps;
The news on the radio is back, and in a big way
To the full article
The corporation is looking for a new measurement provider
With regard to the low data, or without, the corporation is today (Monday) publishing a tender to measure what they call "unified viewing": on digital, radio and television.
Here he retired about two years ago from the rating committee that measures only television viewing on the grounds that the data does not reflect the true number of viewers, who are at all on the digital platforms, which are considered powerful in public broadcasting.
According to the tender, the first of its kind in Israel that seeks to measure television viewing, radio listening and viewing on the website, YouTube and Facebook - "bidders must present a technological and statistical solution, and have a device or technological method for measuring videos that play digitally and the ability to identify the social network."
This is because most of the content viewing here is digital and integrated measurement will provide the most relevant exposure data for the corporation.
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