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Tokyo Olympics | Li Hanyuan: If a TV station buys the next broadcasting rights at a high price, the government may struggle to compete

2021-08-09T02:11:12.630Z


The Tokyo Olympics closed yesterday (8th). The Hong Kong team achieved one gold, two silvers and three bronzes. In response to the epidemic, the government purchased the copyright of the East Olympics and broadcast the Olympics to five television stations. Senior sports program producer, responsible for coordinating the Eastern Olympics system


The Tokyo Olympics closed yesterday (8th). The Hong Kong team achieved one gold, two silvers and three bronzes. In response to the epidemic, the government purchased the copyright of the East Olympics and broadcast the Olympics to five television stations.


Li Hanyuan, a senior sports program producer and project consultant of the Home Affairs Bureau, who is responsible for coordinating the production of the Eastern Olympics, was asked today (9th) whether the government should follow the approach of the Eastern Olympics and purchase the copyright of the 2024 Paris Olympics. He said he was competing for the rights of the Olympic broadcasting. For commercial activities, if a TV station bids for the exclusive right to broadcast the next Olympics at a high price, it will be difficult for the government to compete.


Li Hanyuan (Chen Baixiang, first from right) has coordinated the production of many Olympic Games.

(Profile picture)

Refers to the competition for Olympic broadcasting rights requires commercial activities

Li Hanyuan, who personally went to Japan to coordinate the production of East Olympics, accepted an interview with the "Business Channel" program, saying that the TV stations are very cooperative in production, describing this kind of good competition as a good thing.

He revealed that because the government only obtained the copyright in May of this year, the production team was too late to make reservations for venues and measures. He also pointed out that due to the new crown epidemic in Japan, there are many restrictions on production and "a lot of things can't be done." In the past, we (reporters) could go so close to allow the athletes to tell their inner world, and let the audience know how they (athletes) are, but this time the distance is so far, the reporters have to ask questions so much. Voice."

As for whether the government should follow the approach of the East Olympics and buy the copyright of the 2024 Paris Olympics with public money, Li Hanyuan pointed out that if someone is responsible for coordinating and sharing production resources, it is "better to separate three or four companies with their own work," but said The government purchased the copyright of the East Olympics only because of special circumstances such as the outbreak of the epidemic. The competition for the Olympic broadcasting rights requires commercial activities. If a TV station is bidding for the exclusive broadcasting rights of the next Olympics at a high price, the government will find it difficult to compete.

▼Lam Cheng watched the "Bull Under the Female Car God" Li Huishi competition this morning and won the bronze medal ▼


+5

Tokyo Olympics | Citizens' shopping malls directly hit Li Huishi to pick up the bronze feeling inspiring Lam Cheng Yuet-ngor to applaud the Tokyo Olympics | Li Huishi still competes for gold on the closing day. Hong Kongers have an unprecedented Olympic experience.

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Source: hk1

All news articles on 2021-08-09

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