Barcelona will lose a figure close to Messi's new contract for not selling his shirt

08/11/2021 11:20 AM

• Clarín.com

• sports

Updated 08/11/2021 11:36 AM

After the end of a bond that lasted for more than two decades, the paths of Barcelona and Messi parted.

It is known that the Blaugrana team will have to face significant losses after the departure of Rosario, and a part of that decline would have to do with the sale of shirts.

Leo's jacket, the best-selling of the Blaugrana team in recent decades.

(REUTERS / Nacho Doce)

Of every 10 shirts sold by Barcelona, ​​8 sported Messi's name on their back

.

Taking into account the figures of the last year, the Catalan team could lose between 20 and 30 million euros in sale of shirts.

In fact, the loss would be even greater considering that the institution will have to return those Messi shirts this season, so that the Nike company can make a decision about the future of the garments.

Those responsible for the distribution of the shirts by Barcelona, ​​assure that in many opportunities the shirts belonging to a player who ends the contract can be modified, and reused with a new name and number.

The heir to marketing

The economics specialist Marc Ciria, who also serves as Barcelona's advisor, assures that

the Catalans will bet on the future on the name of Memphis Depay

.

The objective is that in this new season, the fans buy mostly the Dutchman's jerseys, with the idea of ​​reducing losses due to Messi's first leg.

The Dutch forward joins Barcelona this season, where he has not yet had his official premiere.

(EFE / Quique García)

The forward arrives in free condition from the French Olympique de Lyon, and in just a handful of preseason matches, he has already accumulated three goals with the Blaugrana shirt.

His shirt can already be found in the Barcelona store, even before the signing of his contract, and it is also one of the most sought after by fans.

The bet is that 5 out of 10 Barcelona jerseys that are sold have the name of the native of the Netherlands on their back

.

Should the fans finally accept and collaborate with this idea, Barcelona's losses would be only 30% in the short term.

Round business for Nike that will not suffer losses

Many could be confused when seeing the Rosario wearing his new shirt in the Parisian outfit.

Although the logo is different, since it belongs to the Jordan brand, the company in charge of dressing Messi at PSG will continue to be Nike.

The Jordan brand is just another part of the Nike corporation, and although the "pipe" brand has been in charge of dressing PSG since the 1997-98 season, the Jordan logo began to be stamped on the Parisian shirts in recent years.

Air Jordan, a brand belonging to the Nike corporation, is in charge of dressing PSG in recent seasons.

(FRANCK FIFE / AFP)

In this way, the corporation not only will not perceive losses, but it would receive even higher income considering the figures of last season.

Messi's shirt at PSG is now officially on sale, and although the success at first is resounding, a sustained profit is expected that will break records for the sale of shirts.

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