08/11/2021 12:11 AM
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Updated 08/11/2021 12:11 AM
This Wednesday, August 11,
Gustavo Cerati would be 62 years old
, and it is still strange that the verb must be conjugated in the conditional;
as if his physical absence was nothing more than
a whim of fate
that the eternal presence of his songs could counteract.
If there is some truth that an artist remains eternal in his work, in the case of the former leader of Soda Stereo it seems that, in addition,
the influence of his legacy expands in multiple directions
, as if it were those spots that advance inexorably to color all that they reach.
From the validity of the songs of the most influential Latin pop / rock band to the refinement of their albums conceived "alone", through their electronic experimentations and their sidereal journey with Daniel Melero, the Cerati satellite continues to orbit around our senses, piloted from beyond by
one of the immense artists
who gave our music.
Next September 4 will mark the 7th anniversary of the death of Gustavo Cerati.
Photo Press Sony Music
Of course, also encouraged by new pieces that are being incorporated into that sonic universe that integrates the planets of the almost naive pop of the first Soda, the symphonism of
Bocanada
, the rock to the handle of
Ahí Vamos
and the unstable balance of
Sueño Stereo
revolving around to your creative core.
Birthday with premiere
In this plan, now, just in coincidence with a new "birthday" of Gustavo Cerati, the unpublished video of
I do not believe
, one of the songs that make up the list of the album
Always is today
(2002), filmed in 2004 , at the time of the
Chosen Songs
tour
.
Gustavo
appears there
playing in Unísono, his studio
, with the band that accompanied him at that time, made up of Fernando Nalé on bass, Leandro Fresco and Flavio Etcheto on keyboards, and Pedro Moscuzza on drums.
Nicolás Bernaudo, who at the time joined this tour as an audiovisual designer, proposed to film Gustavo with the group playing and thus have exclusive material to project on the stage screen.
So the filmmakers Diego Panich and Lemon were summoned to take over the direction.
17 years later, we worked on this new edition with a video clip format, which is now premiering this audiovisual piece that returns from the screen to
a suggestive Cerati with a deep look
, surrounded by a team of rare new sounds, in that constant search for the novelty.
According to Bernaudo, “I made a proposal for all the visuals of the tour and one of the ideas was to make
a video with his giant face
, synchronized with some of the songs.
Cerati countered that I go with the whole band on screen, so I called Panich, who was working with Lemon at the time, and between the two of them they directed the clip, which was filmed in the rehearsal room ”.
The deep gaze of Gustavo Cerati, reflected in the video directed by Diego Panich and Lemon.
Photo Press Sony Music
Panich recalls that, “the only condition that Cerati put was that we had to do it quickly, without a great display, so we went with the camera and just a couple of lights.
We did very few takes of the song
, maybe four. "
Slow motion
"The peculiarity - he adds - is that
the video is in slow motion and everything has synchro
; the trick is that the band played the playback at double speed. It is very difficult and cumbersome to do, but Gustavo and the band were overwhelmed with the idea. and they did everything without drama ”.
In turn, Lemon says that, “Everything we asked of him he grabbed in a second.
It had a magic that I will not forget anymore.
It was an experience that I am grateful to have had ”.
The publication of the new video clip adds a new boost to the musician's presence on YouTube, a platform in which interest in songs such as Sudestada and
Zona de promesas has
increased over the last year
, in this case in the version that
joined him with Mercedes Sosa in the album
Cantora
.
His episode within the National Geographic BIOS cycle,
which can be enjoyed in some excerpts on the station's YouTube channel,
also aroused great interest
.
Numbers that impact
Regarding his solo career, during the last year the artist's music videos generated
more than 122 million views worldwide
, with Argentina in first place (58.5 million views), followed by Mexico (20.2 million) and Chile (12.6 million).
Recorded in 2002, Siempre es hoy marks a change of course in the search for Gustavo Cerati.
Photo Press Sony Music
The top 10 countries are completed by Colombia (8.9 million), Peru (5.43 million), the United States (2.88 million), Uruguay (2.26 million), Ecuador (1.89 million), Paraguay (1.37 million) and Bolivia (1.23 million). In this period, the three most watched music videos were
Lake in the Sky
,
Crime
and
Goodbye
. In Argentina, the top 3 is completed by the video of
Puente
, instead of
Adiós
.
On his YouTube channel, which
exceeds 771 million total views
, you can find songs, music videos and even relive live performances.
The videos that arouse the most interest among his fans are those of
Crime
(116 million),
Goodbye
(89 million),
Bridge
(71 million), the interpretation of
Lake in the Sky
at the Obras Stadium (46 million) and the video of
Things impossible
(40 million).
In addition, the channel can also see the documentary of the recording of
Fuerza Natural
released in 2020.
Meanwhile, within the YouTube Argentina Top Artists ranking, Soda Stereo is ranked # 57 with more than 3 million views during the last week and has been in the ranking for 255.
The most viewed videos are those of live performances, with
De music light
(
The last concert
) exceeding 201 million views
, followed by
Prófugos
(
You will see me return
) with more than 136 million;
and
Signs
(
You will see me return
), with more than 129 million.
In total, the band's channel exceeds one billion views.
IT IS
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