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A dogboy is required for the salary of a McDonald's employee.

You are welcome to apply

What is behind an innocent advertisement for the position of spokesperson and information for the Israel Players' Organization, which explained no less than 40 lines the job requirements, which include, among other things, responsibility for public relations, advertising, social media, branding and more.

And what is the connection between it and the great crisis in question in the advertising industry

Tags

• advertising

• PR

Dvir Bar, guest column

Thursday, 12 August 2021, 10:38 Updated: 10:50

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Anyone who read the ad and was not offended by the amount of illogical demands it included, might have wondered maybe they also want the same employee to also paint the Shaham offices if he has already come to work. Why not?

The thing with most of those who will read this column is that they are slaves. Yes yes, you, slaves. Sorry for the unpopular use of the word that is seemingly unrelated to us today because the word slavery is always associated for us in stories of exodus from Egypt or at most those poor Chinese who put on our iPhones or sew our clothes and at most, Palestinian residents who cross the border while still dreaming of capitalism on their way to build the house. We will pay off a mortgage for many years.

So how is it that you are slaves? Just before I will share with you a few weeks ago Facebook was published in the professional PR GURU, managed with an iron fist good friend Zeev Yanai position "attractive" proposed by the players union undersigned.

Serves speaking and advocacy group consisted offered a long list of demands. Several long? It took about 40 lines to describe it and it included sections that include PR, advertising, social media, branding and much more.

For a moment I did not think that Shaham is a rich organization that can afford to employ an army of workers and offices for all the requirements in the ad, but someone there jumped over the belly button and actually looked for a doggie to do everything including everything and then, at the end of the day, a little more. Anyone who read the ad and was not offended by the amount of illogical demands it included, might have wondered maybe they also want the same employee to also paint the Shaham offices if he has already come to work.

Why not?

More on Walla!

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To the full article

The Innocent Ad (Photo: Screenshot, Screenshot)

A springboard, every publicist's dream

If the demands of the employer are such that they do not leave his employees enough time for personal, professional (not necessarily work-related) and family development, then this is modern slavery.

The job published by the Shaham organization is ostensibly a job that many will see as equal, a springboard, every beginning publicist's dream, but if you specify the job requirements for hours, they find that in order to perform the job properly, it takes no less than 50 hours a week. Some will raise an eyebrow and say: So what? No one forces anyone to apply for the position and whoever it suits - for health. True, this is ostensibly a free market and the employer can ostensibly demand what he wants and those who see it - can apply. Does the red line actually cross?

All of these join a series of articles recently published by the "Globes" reporter, Anat Bain, about the unfavorable conditions in which many advertising agencies employ employees. Some will say, when high-tech companies, which are unquestionably generous in paying their employees, give them in the basket of benefits transportation, meals from a variety of equal restaurants if they only stay to work in the evening, plus a gym and even a nursery for children - does that mean their employees are not actually modern slaves ? Well, the answer is surely that it is slaves. Slaves with shares, options and corporate vacations in Thailand but completely slaves. Those who usually do not know what it is like to take a child out of kindergarten in the middle of the day as a routine and choice, do not come to a family dinner at 19:30 and the children's childhood is experienced in photos and videos on WhatsApp.

Before proceeding, let us answer for a moment what a modern slave is: if the employer's requirements are such that they do not leave his employees enough time for personal, professional (not necessarily work-related) and family development, then it is modern slavery, one that takes care of robbing employees every hour. But do not be afraid to wear it out completely and so it happens, that in many workplaces, the average working time of an employee stands at two years, no more, exactly because of the same wear and tear.

And those who hold more?

Suppose six or ten or 15 years?

These wake up one day to discover that they are in fact voluntary slaves and are as scared as the last to suffer from Stockholm Syndrome to leave their captives.

Details of the requirements in the ad - Part A (Photo: screenshot, screenshot)

Details of the requirements in the ad - Part B (Photo: screenshot, screenshot)

The slavery test

Congratulations, an 18 year old girl working at McDonalds earns more than you per hour. And know what? She has time left for friendships, family, studies and this thing that many forget about when they are tempted to respond to modern awareness of slavery, well, yes, life

So you got this far and you're wondering how do you know if you're actually a modern slave in a PR / social / advertising office? Very easy. Open the calculator app on your mobile and divide your net salary (because with gross no one goes to the grocery store) in the number of hours you work Did you get less than 30 NIS? Congratulations, an 18 year old girl working at McDonalds earns more than you per hour. And know what? She has time left for friendships, family, studies and this thing that many forget about when they are tempted to answer a modern awareness of slavery, well, yes, life.

Now this is the stage where you move on to the next article, like other modern slaves and let's not go to the boss in the office and ask for a raise, significantly, one that you probably will not get, because you will not want to lose the job, as many modern slaves do. Who dare to demand the life of the worker and modern processors who surrender and voluntarily deliver just that. And until one of the two does not break - so will it in the future.

* The writer is a former spokesman for Clouds Media, and owner of Double Spain Media Company and marketing consultant

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