Get to know the new digital banking and financial services

08/13/2021 9:41 AM

• Clarín.com

• BrandStudio

Updated 08/13/2021 9:41 AM

Brand Studio for Banco Macro

Banco Macro positions its

Business Banking by

offering more and better digital products and solutions.

The novelty is that it combines and enhances traditional services, always based on personalized advice and the largest network of branches throughout the country, with

technological channels

that become a springboard to provide strategic data in

real time

.

Thus, it is committed to the

autonomy and maximization of the processes

.

"We stopped being the traditional bank to migrate to an institution that allows the customer to manage information in pursuit of their productivity," explains Adrián Scoscería, manager of Corporate Banking.

New solutions

The forced digital acceleration translated into a great technological and performance bet. The renewal of the segment began with the design and implementation of a new Business Internet Banking service and the

Macro Business App

. This materialized in simpler, faster and more intuitive tools, which incorporated all the Cash Management functionalities

in a single platform

and which avoid face-to-face procedures. The solution allows the use of a single key to access digital channels, with self-management of keys and Security Token.

Thus, great instruments appeared, such as the

electronic check

-which today represents 35% of the movements.

“One of the solutions was not only the issuance and collection, but also the Echeq discount.

Many agribusiness companies and SMEs, with less financial backing, are used to using check discounts and, being able to do so through home banking, has a lot of power ”, says Scoscería.

In turn, companies today more than ever need to know in real time how their collection management works.

For this, Banco Macro developed a

digital collection portal that allows you to have online control of this flow

.

On the other hand, for institutions, government entities and service companies, the

Payment Macro Click

was launched

,

an online payment button to collect the collection of fees and services through Debin and credit or debit cards of all banks and all brands. This implies a benefit for the payment chain, because it makes it easy for the company's client, at the same time, that it has immediate information on the collection.

Another great addition is the

Salary Plan

, to manage the payment of salaries and generate them digitally.

The implementation of these transformations results in cost, resource and time savings and accelerates the rate of billing.

"Beyond covering and taking care of the payment ecosystem of our clients, we put a lot of focus on advice, that is our differential," he says.

Understand the business

One of the great assets that Banco Macro has is its geographic distribution throughout the country, with

almost 500 branches

. “The proximity to the yerba growers in the NEA, for example, means that we can calmly say that we understand the yerba business. With more than 150 branches in Córdoba alone, we understand the corn or soy business but also that of the agricultural value chain. As in the provinces where we are a financial agent and have a strong presence, such as Salta, Tucumán, Jujuy and Misiones. We really understand the need of each activity and its economic cycles because our strategic model of attention is based on a proactive and permanent conversation ”, affirms the manager.

In the short term, Macro plans to self-manage its credit operations.

The plan is for the client to be able to self-manage their own credit based on the information provided by the system about the line available to buy supplies or machinery.

Financing

Regarding financing, crucial for growth, Banco Macro offers different short-term solutions: Checking Account Agreement, Echeq Discount and Deferred Payment Checks, Work Certificate Discounts, Single Signature Loans, Express Payment of Coupons, financing for the payment of bonuses and financing for foreign trade operations.

Regarding the long term for investment projects and capital goods, there are Pledge Loans, Leasing and Financing with SGR guarantee. “We develop special products and services for each productive activity. Proof of this is, for example, that we are the only ones where customers can use their grains as a means of payment to purchase supplies and services, increase their flow of working capital and even pay off their credit lines. Since the beginning of the pandemic, more than 1,800,000 tons have been liquidated through this modality ”, he highlights.