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Part nine of the cultural actors series: design artist Elsa Zasche

2021-08-13T05:50:46.464Z


Kaufbeuren - This summer, the “Defiant Phase” campaign by the city's cultural committee is bringing local cultural actors, who have met the restrictions of the corona pandemic particularly creatively, into the limelight with an extensive media package. The Kreisbote accompanies the project with a series of articles and presents one of the imaginatively named phases of defiance every week. In the ninth part of the series, we introduce you to the “dream catcher”, design artist Elsa Zasche.


Kaufbeuren - This summer, the “Defiant Phase” campaign by the city's cultural committee is bringing local cultural actors, who have met the restrictions of the corona pandemic particularly creatively, into the limelight with an extensive media package. The Kreisbote accompanies the project with a series of articles and presents one of the imaginatively named phases of defiance every week. In the ninth part of the series, we introduce you to the “dream catcher”, design artist Elsa Zasche.

The young artist received her place in the defiant phase campaign for the “Art in the Glass House” campaign at the end of February 2021. She had quickly converted the glass booth, which had been vacant due to the lockdown, on the fruit market from the wood & wireevent project “Glass House Meeting Point” into a mini-gallery and presented some of their pandemic-inspired work there (we reported).

She had already worked with Daniel Fischer from wood & wire-event in March 2020: At that time she was part of the joint exhibition “Zwischenkunst & Raum” in the Geyerhalterhaus, for which she had developed the entire graphic concept.


The "New Gabi"

Zasche and Fischer are currently working together again on a project: Together with Elsa's brother Moritz and her friend Johanna Aigner, they run the “Neue Gabi” culture bar in the former “Sterneck” cult bar on Falkenstrasse. The "New Gabi" makes a name for itself with "Beverages + (Neugablonzer) Culture", according to the artist. Even the toilets became an object of art thanks to the murals by Monica Morito. In the short time since it opened on June 11, the Kultur-Bar has become a cult bar - and not just for the young crowd. The oldest guest so far was Willi Lang (95), captain a. D. of the Saskal Army. Incidentally, associations with Neugablonz are expressly desired with the name “Neue Gabi”. If you look closely, you will see the history of Neugablonz in the decorations everywhere.Here, too, the design concept comes from Elsa Zasche. She deliberately limited herself to three basic colors in order to “pick up on the minimalist, straightforward style and the 70s look that Neugablonz exudes,” as she says. "Everything that could be painted" was painted in these colors. A continuous element in all graphics is the circle, which one not only encounters in the logo, but also in the tables, bar stools and bar tables.but also in the tables, bar stools and bar tables.but also in the tables, bar stools and bar tables.


Since the design artist wants to start her master's degree in “Visual Design and Therapy” (art therapy) at the Academy for Fine Arts in Munich in October, it doesn't hit her as hard as the Gabi guests that the GSW building, in which Neue Gabi is located, is expected to be demolished at the end of October for the purpose of redensification of the quarter.

In any case, Elsa Zasche does not regret her artistic commitment to the interim cult café.


A semester in Prague

The young artist, born in 1993 with an open smile, grew up in Dösingen. After graduating from the Mariengymnasium in Kaufbeuren, she completed a two-year apprenticeship as a marketing executive. In 2015 she was accepted at the Munich Design School, which she graduated as a “Certified Graphic Designer” in 2018. She received her Bachelor of Arts as a graphic designer after a semester abroad in Prague in May 2019. She then worked for a young Prague fashion label. Her focus is on typography and illustration. In her work she mostly addresses emotional and personal stories. She loves to stage "animals that are underestimated in art" and likes to experiment with different printing techniques and all types of paper.


In the meantime, Elsa Zasche has returned to the Allgäu with the intention of becoming “partially self-employed”.

This year she has already completed a major order of several months for illustrations for the Erich Schickling Foundation (Ottobeuren).

For the Fiasco collective Augsburg, a group of young artists and artisans, she was allowed to design festival t-shirts on the subject of "fiasco".

To secure a livelihood, the artist also works temporarily in the Covid test center in Kaufbeuren.

Ingrid Zasche

Source: merkur

All news articles on 2021-08-13

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