A few days after the arrival of Lionel Messi to Paris Saint-Germain, the club already draws millions of dollars.
Not only is it expected to increase its brand by 20%, but it has multiplied its followers on social networks and the shirts with the number 30 that the Argentine footballer will wear from now on are sold like hot cakes.
It is not surprising that the loser of the transaction is FC Barcelona ... but not only because of the obvious.
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