08/13/2021 5:47 PM
Clarín.com
BrandStudio
Updated 08/13/2021 5:50 PM
Brand Studio for Style Store
Surviving and growing in a world that
continually evolves
is the great
challenge
of our time.
In this particular context,
Style Store
- emerged as a rebranding of Style Watch - went from being a page for watches and jewelery to become
a marketplace for international luxury brands
, in addition to exclusively representing firms such as
Hugo Boss, Swatch, Swarovski or Tissot
among others, and have their own line of Italian silver jewelry,
Carmine
.
As if it were a
modern Free Shop
, and with the premise that "being left behind is not an option", as posited by
Gabriel Safirsztein
, CEO of the company, the post-pandemic digital transformation gave a new life to Style Store.
With
20 own stores in shopping malls
and a presence in CABA, GBA, La Plata, Mar del Plata, Rosario, Córdoba, Mendoza and Neuquén, it combines physical stores, with franchises and an innovative e-commerce strategy.
Shops for a new world
According to
Marcela Naón
, Creative Director of the brand, to follow the demand of the premium consumer segment it is vital to
have innovation
, avant-garde and high quality
as a premise
, bringing them closer to the latest market trends.
This does not leave out
the quality of the shopping experience
: to make it even simpler and more pleasant, Style Store is positioned as a new concept of
"omnichannel retail"
that combines
online commerce and physical stores,
enhancing and
providing
feedback to both.
The shopping experience continues to be a very important plus in the premium segment.
In addition, all stores offer the possibility of finding
touch screens to make purchases online
, and have direct access to more than 15 thousand products.
"We are an online and physical free shop,
open 24 hours a day
, with international brands,
personalized attention and post-sale guarantee
throughout the country, to make this shopping experience unmatched".
More benefits?
To honor the postulate that Safirsztein shares "Experience is the new luxury", each purchase is presented in a
luxury box with gifts
, generating a differential experience in the consumer.
Gamer landing
In this new conception that involves joining and complementing
virtual and physical environments,
Style Store has accumulated learnings.
And today it not only offers a high quality of service, but also incorporates personalized attention in a particularly challenging environment:
the gaming world
.
This universe, which is nourished by a healthy and collaborative competition, always hand in hand with passion and cooperation, had its big day
last Saturday, July 31
, in an event generated through the alliance generated with
Palo Santo Creativo.
The proposal was a
great live streaming event
from one of its stores in
Abasto Shopping
with unique offers simultaneously on mobile and web platforms, to simplify purchases.
Freestyler Lit Killah was named a Style Store gaming ambassador.
It included
a show by Lit Killah
- a 21-year-old freestyler and gamer - and the participation of
Lizardo Ponce
, for an estimated audience of
50 thousand people
during the broadcast.
From then on, Lit Killah was named
the company's
gamer ambassador
, forming an alliance that fuels expectations to become a leader in the gaming world, offering premium products with the premise of “accessible luxury”.
"The passion for gaming unites us and the desire to bring the latest trends to the public inspires us to work together, taking
this category to the next level
", commented Gabriel Safirsztein, putting himself at the forefront of the gamer world by offering the best products and with extreme closeness to users, based on providing experiences and experiences worth remembering.
To see first-hand the quality and innovation that Style Store proposes,
throughout the month of August it
is possible to find
gifts for Children's Day
for all ages with personalized attention, benefits, promotions, gifts per purchase and up to 12 installments without interest.
Any ideas?
Consoles such as
Nintendo Switch or PlayStation 5
, exclusive products such as the
PS5 HD camera
, smartwatches, cell phones, tablets, notebooks or the
Flik Flak collection
, to teach the youngest members of the family to read the time.
All the options are available in the physical stores of the main shopping malls in the country, on
Instagram @Stylestore_ar
or on the website
www.stylestore.com.ar
.
