The term "public opinion leader" has been greatly undermined since the invention of Instagram, because today "audience" means likes, not people.
Take for example the "Bloggers", the new daily program of HOT Entertainment (Sunday to Wednesday), which chose to convene in the studio for idle conversations the five leading bloggers in Israel, by definition, although if I mention their names here you will probably not know anyone, so we will give up The effort.
In short, these five Instagrammers think they know better than anyone how to dress, what to eat, where to go out and with whom, how to put on make-up for a first date and if men love beachies as they are told.
They also think it's trendy now to get back into a relationship with the ex, as two of them have recently experienced this successfully.
To be a public opinion designer is to think that you are a guru in the making, and to learn a lot about makeup, because it fits in great with the sponsorship given by a cosmetics company to this strange program.
In the center of the bloggers' designed studio they set up a table.
At its center is a thick book on which is written in large letters Fashion.
There is a chance that this book really sums up the whole history of human fashion, and there is a higher chance that it is just a set accessory, and despite its thick black cover it is merely an ornament made of many blank pages, and has no real content.
Since this is a great analogy to describe through it also the five anonymous bloggers who sit around the book and chat about nothing, we will just mention that each of them has tens of thousands of followers on Instagram.
This of course does not make them interesting.
It sure is not worth twenty minutes a day on TV.
To be an Instagram star is to live from story to story to satisfy your followers and hunger for likes.
A successful story does not require an investment, it will disappear from the network within a day.
This is the essence of the format.
But "Blogging" is a TV show, and unlike Instagram stories it will not be deleted after 24 hours because of any platform.
These programs will become obsolete on VOD and will remain available on YouTube, and the leak will not go away.
Leading public opinion may be worth following followers and advertisers, but not everyone who thinks he is leading public opinion is also capable of producing television content that really interests public opinion.
The Bloggers, HOT Entertainment, 7:40 p.m.