Veronica Abdala
08/16/2021 6:31 AM
Clarín.com
Opinion
Updated 08/16/2021 6:31 AM
At a time when women are empowered behind gender claims and demand for the expansion of their rights, women's magazines dare to
make historical stereotypes more flexible
.
Thus, the dominant forms of beauty exhibited on their covers vary: the cult of thinness - rickets? - and the "perfection" of features, which for decades promoted the advertising and fashion industry - with catwalks and ads dominated by mostly white, tall women, presumably heterosexual, to put a graphic image, seems to have its days numbered.
Indigenous traits.
The Oaxacan actress Yalitza Aparicio -protagonist of the film Roma-, on the cover of Vogue.
Some recent examples:
Vogue
, celebrated the sexual duality with a muxe: men from a Mexican town who
exercise their role –male or female- depending on the circumstances or the moment.
The Oaxacan actress Yalitza Aparicio - star of the film
Roma
-, who achieved status on the cover of the same magazine, with her indigenous features.
And also RuPaul, a
star
drag queen
in the United States, was a
Vanity Fair
cover figure
in December.
Canadian Winnie Harlow, who
suffers from vitiligo
, made the covers of
Elle, Vogue, Marie Claire, Bazaar
, while Viktoria Modesta, a singer and model
without a leg
, was also a cover girl.
Viktoria Modesta.
Singer and model without a leg, she is also a cover girl.
Other shocking covers begin to show
plus size
models -
Playboy Brasil
chose a "fat" woman -,
trans women
who dazzled with their exuberance
and to women of color: with the emergence of minorities in tapas
, is a hegemonic canon broken?
Indirectly, they invite to discuss old parameters, for an urgent debate.
Beyond being a commercial strategy,
the trend shows an openness
: more diverse models are imposed, which capture what is happening in society and raise the stakes.
Perhaps the moment will come - even more revolutionary - when,
outside of any eccentricity,
we will see "ordinary" women: mothers, housewives, professional teachers,
of flesh and blood.
RuPaul, drag queen, on the cover of Vanity Fair.
GOES