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Women's magazines add to social change

2021-08-16T10:35:34.436Z


Trans women, women of color, drag queens, 'plus size' models. Are old stereotypes of beauty overcome ?: Sales strategy or greater openness, the trend reflects a new era climate.


Veronica Abdala

08/16/2021 6:31 AM

  • Clarín.com

  • Opinion

Updated 08/16/2021 6:31 AM

At a time when women are empowered behind gender claims and demand for the expansion of their rights, women's magazines dare to

make historical stereotypes more flexible

.  

Thus, the dominant forms of beauty exhibited on their covers vary: the cult of thinness - rickets? - and the "perfection" of features, which for decades promoted the advertising and fashion industry - with catwalks and ads dominated by mostly white, tall women, presumably heterosexual, to put a graphic image, seems to have its days numbered.  

Indigenous traits.

The Oaxacan actress Yalitza Aparicio -protagonist of the film Roma-, on the cover of Vogue.

Some recent examples:

Vogue

, celebrated the sexual duality with a muxe: men from a Mexican town who 

exercise their role –male or female- depending on the circumstances or the moment.

The Oaxacan actress Yalitza Aparicio - star of the film

Roma

-, who achieved status on the cover of the same magazine, with her indigenous features.

And also RuPaul, a

star

drag queen

in the United States, was a

Vanity Fair

cover figure

in December.

Canadian Winnie Harlow, who

suffers from vitiligo

, made the covers of

Elle, Vogue, Marie Claire, Bazaar

, while Viktoria Modesta, a singer and model

without a leg

, was also a cover girl.


Viktoria Modesta.

Singer and model without a leg, she is also a cover girl.

Other shocking covers begin to show

plus size

models -

Playboy Brasil

chose a "fat" woman -,

trans women

who dazzled with their exuberance

and to women of color: with the emergence of minorities in tapas 

, is a hegemonic canon broken?

Indirectly, they invite to discuss old parameters, for an urgent debate.

Beyond being a commercial strategy,

the trend shows an openness

: more diverse models are imposed, which capture what is happening in society and raise the stakes.

Perhaps the moment will come - even more revolutionary - when,

outside of any eccentricity,

we will see "ordinary" women: mothers, housewives, professional teachers,

of flesh and blood.     

RuPaul, drag queen, on the cover of Vanity Fair.

GOES

Source: clarin

All news articles on 2021-08-16

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