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New York (CNN Business) -
Millions of visitors flock to Disney theme parks each year, and most of them probably hate waiting 90 minutes to board "Peter Pan's Flight." So now Disney is launching a new service that will help park goers streamline their visits and reduce wait times.
Debuting this fall at Disneyland, California, and Disney World, Florida, "Genie" is a new digital service that "will maximize your time in the park so you can have more fun," according to the company.
"From specific attractions, dining experiences, and entertainment, to general interests like Disney princesses, villains, Pixar, Star Wars, thrill rides, and much more, just tell Disney Genie what you want to do and they'll plan it for you. for you, "Disney blogged Wednesday.
Disney Parks President Josh D'Amaro told CNN Business this week that the company listened to visitors who want the theme park experience to be simpler, more direct and tailored "for them."
"You tell Genie what specifically interests you, whether it's an attraction, a meal, a character, and Genie will take care of telling you how to make the most of your day," D'Amaro said.
"Genie" will premiere this fall at Disneyland, California, and Disney World, Florida.
The free service will be integrated into established Disney parks apps along with a paid version called "Disney Genie +" that allows guests to access "Lightning Lane" for $ 15 at Disney World and $ 20 at Disneyland.
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"Lightning Lane" is basically a paid version of a benefit that used to be free for visitors: Disney's FastPass, which allowed visitors to book attraction times in advance to avoid long waits.
The FastPass system at Walt Disney World was discontinued during the pandemic and permanently replaced with "Lightning Lane."
On the day of their visit, visitors can use the paid app to select available times for more than 15 attractions at Disneyland and more than 40 attractions at Disney World (including classics like "Haunted Mansion" and new attractions like "Millennium Falcon: Smugglers Run "), as well as reducing wait times when visiting multiple parks.
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In addition to shorter lines, "Genie +" will also offer themed audio experiences around Disney parks, augmented reality glasses for Disney World guests, and unlimited "PhotoPass" downloads for Disneyland guests, which provides photos. professionals to visitors.
D'Amaro noted that the app is really about offering flexibility to consumers.
You can walk into our parks and if you're not interested in using Genie, you don't have to, "he said." You still have waiting lanes, you still have virtual queues at some of our attractions.
You can continue enjoying the park however you want. "
The "Genie" app is Disney's latest initiative to invest in technology that connects the digital world with the physical parks themselves.
The company had previously announced new immersive and technology-focused hotels and attractions, as well as a partnership with Snap.
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In addition to improving the visitor experience, the new "Genie" app is also a good deal: the less time a visitor spends in line, the more time they have to buy food, drinks and products.
The Disney Parks unit raised $ 4.3 billion in the third quarter, compared to $ 1.1 billion in the same quarter last year.
D'Amaro added that the service is "an ongoing evolution to ensure that we make the public experience better every time they visit."
"We have 60 years of experience in theme parks. So we know exactly how people behave, how attractions behave. We know exactly how to optimize a day," he said.
"So with the advancement of technology, we are able to take all that information and all that data that our industrial engineers have and serve it in a very convenient way for our visitors."
disney parks