Factory 54 launched last night (Wednesday) a series of expert lectures for parents and parents on the way, with an opening lecture "For Her Maternity Heroes" by Miri Lev, a private nurse and doula, preparing for childbirth and guiding babies.
Mothers we all know came to the event at the new FACTORY 54 KIDS store in the Ramat Aviv mall.
Maya Bezalel, Miracle Productions
Straight from the fireplace, Maya Bezalel arrived with Luke who always wins in black.
Barbary dress for Factory 54 and Mazara shoes.
Yuval Sharaf, Miracle Productions
Let’s face it, everything Yuval Sharaf wears looks great, especially since she wears sneakers with a black look.
Euro jacket for Factory 54 and Axel Arigato shoes.
Dana Zermon, Miracle Productions
Adam's fresh and tired mother, Dana Zermon, came to the launch for the first time after giving birth, and wore a Zimmerman dress for Factory 54, shoes by Jacumus for Factory 54 and a veteran Gucci.
Doron Matalon, Miracle Productions
Pregnant Doron Matalon wore one babe shoulder dress, story shoes and a vintage bag, and looked great.
Maya Wertheimer, Miracle Productions
Maya Wertheimer wore a hysterical overall by Zimmerman for Factory 54, shoes from Stuart Weizmann for a veteran Gucci Factory 54.
Achva Sitbon, Miracle Productions
Straight from Spain, Achva Sitbon came to the event in a lovable Zimmerman dress for Factory 54 and mango shoes.
Noam Frost, Miracle Productions
Moments after the birth, Noam Frost chose to leave the house in favor of the launch.
She wore Barbary pants for Factory 54, a Euro shirt for Factory 54, a Rag & Bone jacket for Factory 54 and shoes from Puma.
Although the shoes are trendy, we would choose to go with them for a walk in the mall without photographers, for the launch we would choose different shoes.