Karlsfeld - If you tell the Schwertfirms that they are a football-crazy family, they don't contradict.
“Yes, you can say that,” says son Thomas.
He is the managing director of the hotel company founded by Peter and Gerda Schwertfirm in 1989, played soccer himself and was in his element as a goalkeeper until he had to quit due to an injury.
Father Peter has been a football enthusiast since he was eight, also kicked as a goalkeeper and even made it to trial training at a large club.
Mother Gerda says: “I already know my way around a bit.” And she makes it known: “Now she's the loudest in the stadium with her whistle,” her son notes.
Incidentally, he owes his first name to the Löwen goalkeeper Thomas Zander, who made sure in the match against Fürth on May 8, 1987, that it stayed 1-0.
On this day he was born.
But what can divide entire families, shatter friendships, bring marriages to the brink, unites these three inseparably: their great love for a single association.
With him they are all members for life.
He should actually be proud of this Karlsfeld bastion - TSV 1860 Munich.
And that's what he is.
“The way the Schwertfirm Sechzig family and the partnership live is unique,” writes managing director Marc-Nicolai Pfeifer in Löwenmagazin.
"This is particularly shown by the fact that, despite the economically challenging situation in their industry, they have extended their sponsorship at TSV 1860 Munich."
The Karlsfeld company decided to take this step last season in order to expand its marketing and social media presence.
It is hoped that this will reach more football fans - and book the hotel.
The win-win situation looks like this: The association receives sponsorship money, the hotel advertising services.
"The 60s advertises us, we have the rights to advertise at 60", Thomas Schwertfirm describes it succinctly.
The club has an "enormous reach," he says.
And: "Dachau is blue, the Munich core is blue."
But the lions also have many fans nationwide.
That is why the banner with the slogan on Münchner Strasse can now also be read: "Feel at home away from home."
1860 is "down-to-earth, familiar, with a feel-good character," says Schwertfirm. This feel-good character has increased lately at Schwertfirm - especially for fans of TSV 1860 Munich. When renovating the rooms with the numbers 60 to 69, Thomas Schwertfirm had the brilliant idea: "Now let's do it a little thematically and dedicate it to our master lions." The top of the tops has become room number 66. Football connoisseurs check immediately: The lions became German champions in the praised year 1966, for the first and, unfortunately, only time to date. In this suite all master players are immortalized on a board. There is also a colorful glass picture as a partition between the bathroom and the bedroom: "You have the feeling that you are in the Grünwalder Stadium while you are brushing your teeth."
The other rooms, such as "the 61" with goalkeeping legend Petar Radenkovic, also awaken feelings of mastery.
Or "the 60" with the recently deceased midfield legend Peter Grosser.
Or you meet the once successful striker Rudolf "Rudi" Brunnenmeier in 69.
The idea goes down very well with the guests - so far mostly male business travelers - and creates a relaxed atmosphere and funny conversations.
And what if somebody doesn't find it funny because they stick with another club, for example?
“That's maybe one percent.
And of course we take this into account ”, assures Schwertfirm.
There are also rooms outside the 60s.
Elfriede Peil
