This summer is especially busy for striker Eliran Atar.
After moving back to the neighborhood, the striker winds up with a new business and all the details with us.
For those who are not up to date, Atar already boasts quite a few businesses - a bakery, an ice cream parlor and a thriving passport business.
He even has partners from the world of football and business, but that's already for another item.
In the meantime, it is recommended that you change the name "Shibulat Hasharon" - the new business in south Tel Aviv.
This is a luxurious bakery, where you can find breads and desserts.
And if you fancy a cold dessert, do not worry - because the Golda branch next door also owns it.