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Corporate machismo: end of game

2021-08-25T13:05:19.996Z


The video game giant Activision scandal reveals the strong sexist culture in large companies A poster for the video game giant Activision Blizzard.Troy Harvey The recent complaint of sex discrimination by the California Government against the video game giant Activision Blizzard has starkly shown the most extreme face of the macho culture in large companies. The scandal is a true Me Too moment , a watershed against sexism for an industry with half a century of history that, although toda


A poster for the video game giant Activision Blizzard.Troy Harvey

The recent complaint of sex discrimination by the California Government against the video game giant Activision Blizzard has starkly shown the most extreme face of the macho culture in large companies. The scandal is a true

Me Too

moment

, a watershed against sexism for an industry with half a century of history that, although today has half of its customers in women and girls, is still largely weighed down by a tradition of products created by and for young men, which form a community in which stereotypes and attitudes of aggressive machismo, sometimes almost

bully, are reinforced.

The issue also transcends the United States and video games.

The complaint acts, basically, as an instruction manual to combat the macho culture, often rooted in large companies.

More information

  • The video game industry embarks on its great game against machismo

Founded more than four decades ago, Activision Blizzard is one of the largest video game studios in the world and responsible for hits like

Call of Duty

or

World of Warcraft.

About 100 million customers play with your products. In every industry it is these titans who should lead the changes. However, unlike a very diverse customer base, only 20% of its 9,500 workers are women. The leadership is made up exclusively of white men. It is an example of the breeding ground for a company culture in which trivial machismo is only offensive to those who suffer from it. Parity policies are essential to introduce female voices that break the feedback loop of corporate machismo.

In the case of Blizzard, the legal tale describes a harrowing toxicity for women. Drunk colleagues who sexually harassed their colleagues, observations on their bodies, jokes about rapes ... The most dramatic face is the suicide of an employee after being humiliated on a business trip. All within a male culture that openly and systematically neglected women in terms of promotions and salary. The company ignored the formal complaints and even retaliated against those who complained. Some will see the description of a normal work environment here, but that is what needs to be changed. It is not normal; it is unfair, and it must be reportable and punishable.

The Activision Blizzard scandal is a further step in the sexism denouncement movement that began in Hollywood four years ago. Video games, like movies and music, create the culture that not only habitually stigmatized adolescents but also adults grow up with. But beyond that industry, this case serves as a paradigm of how far macho bullying can go in the company if there are no legal forces to correct it.

Source: elparis

All news articles on 2021-08-25

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