08/25/2021 1:14 PM
Clarín.com
BrandStudio
Updated 08/25/2021 1:14 PM
Brand Studio for Tommy Hilfiger
"I think the scent you wear is
part of who you are,
" says
Sebastián Yatra
, the singer and songwriter born in Medellín, Colombia and raised in Miami who was chosen by
Tommy Hilfiger
to be one of the global ambassadors for
Impact, his successful fragrance. male.
Is that the firm, always representative of the
American way of life
, sporty and sophisticated, has a long history associated with the
world of music
.
In this case, he chose Sebastián, a global style icon who is the author of some great new generation hymns.
"I fell in love with this fragrance that represents people who have dreams and don't mind risking everything and working for it every day," says Yatra.
Dream big
Shot in London, the Global Perfume Campaign is a celebration of music and brings together a community of pioneering artists, embodying the Impact vision.
Ambassadors are known for defining
success on their own terms
.
In addition to Sebastián, the initiative includes the English singer, songwriter and guitarist
James Bay
, the German
Wincent Weiss
, and the Italian songwriter and producer
Carl Brave
.
"It was a very pleasant surprise that they called me to collaborate because in addition to loving
Tommy
, I fell in love with this fragrance that represents people
who have dreams and do not mind risking everything
and working for that every day," says Yatra.
The author of the global hit
"Traicionera"
seeks to inspire his generation: "Everyone is making an
impact
, no matter how small or big, if you manage to impact just one person, you are already changing the world," he explains.
For his part, Lizardo Ponce, influencer and journalist, comments: "The impact is not only in one, but in knowing how to work as a team and trust the people who are by our side when working and interacting. My greatest impact Through the interviews and content that I do on social networks, it is not only in me but in the place that I give to others so that they can express their ideas. I am happy to be part of the campaign because Tommy Hilfiger is a brand that I like it and it has always been with me. I feel very represented by the fragrance. For me, a person who uses Impact is a determined person, who fights for his dreams and goes for everything. Who enjoys reaching the goal but also the journey that led up to there ”.
A fragrance with charisma
Impact Eau de Toilette
is a risky and masculine fragrance.
It fuses fresh citrus notes with smoky aromatics and a trio of precious woods, including powerful
Akigalawood
, a
spicy and woody
extract
of patchouli.
The curved and clear glass bottle has
a T-shaped cap
and the color palette -
red, white and blue
- is a classic from the
Tommy Hilfiger
brand
.
An interesting fact: in the 100 ml version,
the lid hides a
4 ml
Travel Spray
.
"If you use it, you will get all the girls," Yatra jokes, adding: "Everything in this fragrance is great, I love the T in the bottle, it smells amazing. Many people have asked me: What fragrance do you use? excited to answer Impact,
because I am also the ambassador
! ", sums up Yatra.
A proposal for modern men who risk everything to achieve and fulfill their dreams.
To buy the fragrance you can do it by entering here.
