Villas that are rented at a high price.
Mobile homes and hotel rooms are also available at exorbitant prices.
This summer, many professionals and individuals have unabashedly inflated their prices.
After months of activity limited by the Covid, it was the perfect time to rebuild your financial health.
And as the need for a vacation has never been greater, all the planets were lined up to push through price hikes.
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"We have witnessed a triple phenomenon",
analyzes Didier Arino, director of Protourism. First, there were fewer promotions than last year, which helped push up the average price; then, professionals benefited from strong demand; finally, holidaymakers have favored the most attractive and therefore the most expensive destinations.
“At the national level, we have observed price increases of 6% to 12% on average in commercial accommodation, with peaks for single-family houses with swimming pools”,
says this specialist.
The vacation rentals site Abritel claims that the average price paid per person per night for a stay in July-August in the ten most popular destinations (Var, Finistère, Alpes-Maritimes, etc.) has increased by around 10% compared to last summer.
It is more than usual and according to its spokesperson,
"it is a real increase but moderate given the context of very strong demand"
.
At Abritel, prices are set by the owners, who are individuals;
some of them preferred to secure rentals for the summer, by offering reasonable prices.
To please yourself
More experienced in last minute bookings, many professionals have not had these fears.
They made the most of the clients' desire to escape, ready to inflate their vacation budgets.
“A lot of hoteliers, especially at the high end, pushed up prices, which didn't affect occupancy rates.
They benefited from the frustration of the French and their desire to have fun during the holidays, ”
notes a good connoisseur.
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According to MKG Consulting, average hotel prices thus increased by 14.8% from July 1 to August 21, with a peak of 25.9% in Provence-Alpes-Côte d'Azur, compared to the same period of last year. Last month, when the Cannes Film Festival took place, the price surge was spectacular on the Mediterranean coast: + 35%.
"This year, there were hardly any trade fairs or business trips,"
analyzes Vanguelis Panayotis, president of the specialist firm MKG Consulting.
This catch-up effect, which can be seen especially during the peak of the high summer season between July 15 and August 20, is welcome for the bloodless cash flow of professionals in the sector. "
Compared to last year, hotel receipts rose by 47.2% this summer, across the country. However, they still remain well below (-20.4%) their 2019 levels. For a simple reason: in the absence of foreign tourists, the occupancy rate was only 58.1% on average. this summer, up from 74.2% in 2019 before the pandemic.
