This is the largest exhibition of portraits of French people ever to be produced.
Even though he has several projects to his credit (notably the successful book
La terre vue du ciel
or his latest film
Legacy
), the 75-year-old ecologist is preparing to launch a vast collaborative project with La Poste and GoodPlanet, its association created in 2005. Behind the lens, it is not Yann Arthus-Bertrand but many postal workers who will learn about photography, to better understand the privacy of those waiting for their mail. .
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Partners since January
“As a committed company, we find ourselves in the values of the GoodPlanet foundation and are proud to join forces today with Yann Arthus-Bertrand around a real partnership, which aims to educate our employees , like all French people in sustainable development ”
, welcomes Philippe Dorge, director of the Services-Courrier-Parcels branch of La Poste for the GoodPlanet site.
Read also The great cause of the day: the committed medals of Arthus Bertrand and the GoodPlanet Foundation
Thus, on January 21, La Poste and GoodPlanet signed their partnership. This union continues the post's commitments to the environment. Awareness-raising actions, financial support for reforestation projects and therefore the contribution of postmen to an artistic project are among the highlights of these first months of collaboration.
"La Poste's commitment to social and environmental responsibility and its positioning as a key player in the regions make it an ideal partner, which in particular inspired me with this exhibition project on the French
", specifies Yann Arthus-Bertrand for the same site.
If this operation is all, it is not the first time that La Poste and Yann Arthus Bertrand have joined forces.
The famous “
Sky views
” photographs
, in particular the immense fields of mimosa and lavender, illustrate the collector stamps.
Any purchase of a booklet of four stamps ensures the planting of 4,000 trees and the training of six farmers in agroforestry.
Upcoming exhibition
To ensure the success of the shots, Yann Arthus-Bertrand asks postmen "
to photograph the France they love
", as he explained to
Le Parisien
. They will have to choose an individual they like, a subject with whom they forge a special bond, guess character traits by asking them questions. And make them appear in photos. Thanks to the Facteo application, integrated into the postal workers' professional smartphone, apprentice photographers will alternate between wide and close shots. Whatever the result,
Portraits of France by the Postmen
will become a giant virtual exhibition co-signed by La Poste and Yann Arthus-Bertrand. The most beautiful portraits will be displayed at the Louvre Post Office. It is now the turn of postmen to immortalize a France in their image.
