L'Oreal Israel's professional products division takes advantage of the Corona period and the changes in the requirements for the manner of training, workshops and professional meetings for hair stylists - and is currently launching a professional training app for hair stylists.
The Access app provides an answer to exactly this situation.
The app, which is currently being launched in 140 countries including Israel, integrates the innovations in the biotech tech worlds including: full-length instructional videos, quick "step-by-step" instructional videos, inspirational videos, and an explanation of brand products and their use, technical information and launches. Business and digital tutorials for growing a business and more.
Access has been developed as an empowerment tool for professional hair stylists, in order to give them an easy, available and accessible answer to the information they need. Hair stylists, who are unavailable most of the day due to the intense nature of their work, can now consume the content at a time and place that suits them, without adapting themselves or their schedule to specific times, or committing to long journeys, which is also of considerable environmental value. The app in Israel was launched in full Hebrew to facilitate the consumption of content.The app is adapted to the two leading platforms and there is a special version of the iPad screen, which allows the content to be consumed better thanks to the large screen.
Ilan Naftali, Director of the Professional Products Division: "We are proud to bring to Israel the pinnacle of innovation in the world of professional training for professional hair stylists, and to make accessible to the hair styling industry in Israel digital and modern tools that change the way hair stylists consume professional information. "L'Oreal travels around the world and in Israel and as part of the assimilation of beauty technologies - beauty tech - in the Israeli beauty market. With the help of the innovative Access application, L'Oreal ensures that professional hair stylists will always be at the forefront of innovation."
The app is available on iPhone and Android devices and requires a one-time registration after which you can enter freely by typing an email and password.
The content in the app is updated frequently.
Downloadable for iPhone and Android
