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30 years to Bobby Brown: The huge brand that started from one makeup artist and reached the top 5 in the world

Professional American makeup and grooming brand Bobby Brown celebrates three decades and hundreds of makeup and grooming products sold daily around the world - and this is a great opportunity to get to know the brand's inspiring story, and the groundbreaking woman behind it

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In collaboration with Bobby Brown

Sunday, 05 September 2021, 12:12 Updated: 18:41

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30 years of beauty.

Bobby Brown (Photo: PR)

Bobby Brown's story begins in New York in 1991, a moment after the dramatic and exaggerated 1980s. The accepted makeup style then is bold, colorful and very covering, the supply of makeup brands is relatively low today and the selection of products is limited and includes mainly make-up, powder and a lot of color.

In those years, all the pursuit of female and personal empowerment, buddy positive and self-acceptance is really not part of the public and personal agenda as it happens today, but one New York makeup artist named Bobby Brown is starting to get tired of the way women are expected to look and she says: Enough. A woman should not wear a mask of make-up and colors, but feel comfortable with herself. Instead of covering - the makeup should beautify the existing one.

In those days it was a brave statement that was completely against the norm and caused a lot of eyebrows to be raised, but Bobby Brown continued to mature.

It has launched its first product line - ten lipsticks in natural brown shades.

Its goal was to sell 100 lipsticks in a month, but all 100 were sold in one day (most of them, by the way, are sold to this day and are considered the brand's best sellers).

Lipsticks Become Best Sellers (Photo: PR)

Today, in retrospect, it can be seen that she was the first to recognize the need and willingness of women for a more natural look, and indeed from that moment on - the natural and effortless makeup trend became a general trend that never went out of fashion. Brown was also the first to launch, as early as 1992, in her iconic make-up stick collection - make-up in beige shades, whose sub-shade is yellowish. Until then, existing make-up shades were based on pink only, and Brown was once again ahead of her time, recognizing that it was a shade that simply did not suit most people in the world.

Another iconic product that Bobby Brown launched for the first time in the world is the eyeliner gel. This is a durable eyeliner in a gel formula, which offers the accuracy of a liquid eyeliner with a durability of at least 8 hours. Over the years, many companies have tried to produce such eyeliner, but without success. To this day there is Bobby Brown's eyeliner gel and everything else.

30 years, 30% off - Come celebrate Bobby Brown's birthday >>

Bobby Brown is ahead of her time (Photo: PR)

This inspiring start became a real success story when the global group of companies Estee Lauder identified the brand's potential and acquired it just four years after its inception.

Although Bobby Brown herself set out on a new path about five years ago, the values ​​on which she built the brand are completely present.

One of Brown's guiding principles has always been to produce easy-to-use makeup products that any woman in the world can easily use to emphasize her individual beauty and boost her self-confidence.

The emphasis is not necessarily on delicate and clean makeup.

The brand also offers makeup for a bold look - but always feminine, classic and soft.

An excellent example of such a product is Bobby Brown's stick eyeshadow - easy and convenient to use, does not require special precision, can be easily blurred with just the finger and allows anyone to easily produce perfect eye makeup of all types, from natural and delicate to the coveted smoky look.

One of Brown's guiding principles has always been to make easy-to-use makeup products (Photo: PR)

In order to make the makeup secrets accessible to every woman in the world and teach each one how to become the best version of herself and how to become her own makeup artist, the brand offers makeup lessons to every customer who enters the chain stores - for free - even if she does not purchase any product.

The detailed tutorials (up to 20 minutes) include any topic you want - eye makeup, perfect skin appearance, highlights and shadows, eyebrows and more, and the company's website also has instructional videos of various types.

And if you are already online - in the website version on your mobile phone, you can experience VTO (Virtual Try Out) and understand how the lipsticks, make-up and eye shadows will really look on you, and also adjust the exact shade of the right make-up for it.

Just make sure you have natural and good lighting.

It is important to note that for Bobby Brown, the woman and the brand, the real secret to proper makeup is first and foremost healthy, nourished and moisturized facial skin (which is related, Brown emphasized throughout, to a balanced lifestyle, healthy diet, plenty of drinking and exercise) and choosing the right products The skin.

Accordingly, the brand also offers a great and very successful skincare line, and its range of makeup products are enriched with botanical oils, acids and other ingredients that our skin loves.

In the end, as one of the brand's professional makeup instructors told us, the goal of proper makeup is to be told, "Wow, you look good today," and not - "Your makeup looks good today," and with that we can not argue at all.

30 years, 30% off - Come celebrate Bobby Brown's birthday >>

The goal in makeup is to be told "wow, you look good today" (Photo: PR)

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