Silvina Lamazares
09/06/2021 17:20
Clarín.com
Shows
TV
Updated 09/06/2021 17:20
When your pants are too short, you loosen the hem or change the size.
Or, in a kind of forced choice, you
turn them into fisherman mode
.
But they are no longer what they were.
Some of this happens, saving all distances, except the symbolic ones, with episodic fiction and awards (and with TV and ratings).
None of that is what it was and yet
we have stayed in time
.
Such a capricious, but not inaccurate, diagnosis is due to the avalanche of praise for El Reino, the Argentine series that Netflix premiered last month and not only quickly became the most viewed on the platform, but also
swept in word of mouth, with ample triumph for compliments
.
Well, what award would deserve, for example,
the enormous work of Nancy Dupláa as the prosecutor Roberta Candia
, in a composition totally different from that of her TV heroines?
The traditional Martín Fierro only takes care of the six air channels
.
The digital Martín Fierro, which has been delivered since 2017, does not get to contemplate these productions in their entirety.
These statuettes
point more to networks and other types of characters
: in fact, in the last ceremony, the winners were
Matilda Salazar
, Luciana's daughter, as
Best Children's Artist
("artist", yes, you read that correctly), and
Cinthia Fernández
as
Star digital
.
In this context, it is difficult to find space for acting talent or scriptwriters
, or fiction makers on all fronts.
There was a window to distinguish Thousand Hands for Argentina, the StoryLab docu-reality that was seen by Flow: it won
Best Thematic Content
.
The cable also falls short
The Martín Fierros of the cable
do not reach the goal of
streaming
and, those of the
Interior
, less.
Nor can this statuette be required to go beyond certain limits, because those who have delivered them since 1959 are members of
APTRA
, the Association of Argentine Television and Radio Journalists.
The Martín Fierros have been delivered since '59.
And they were designed to reward radio and TV.
And
the debate is still open about whether streaming series can be considered "TV series"
.
In the most technical sense, yes (due to its filming technique and other issues), but the platforms offer that chance to have an à la carte menu, to consume whenever one wants, which
conceptually distances it from the traditional way of television
.
Amen that the two can coincide on the same television.
And let's take advantage of this scale to clarify a point: beyond
the possibility that talking about television or streaming is talking about the same thing
, what does not work is to use television and television as synonyms, although in colloquiality the confusion passes by.
Let's go back to the APTRA awards.
If it has not yet been resolved whether
streaming
is on the radar of its members, and they say that theirs is the valuation of television and radio productions, the creation of
Martín Fierro de la Moda
is striking
.
And from that statuette created in 2019 is that more than one has wondered, we have wondered: if fashion enters,
why do not the performances, directions, screenwriters and all the possible trio of fictions initially thought for platforms?
Tato poked on the tip, one more time
On the way to adapting the new audiovisual services -On Demand and streaming, both about the offer of seeing what you want, when you want-,
the Tato Awards made a point in 2017
, when they included
Stockholm
in the category of
Unitary fiction
.
The series starring Juana Viale and produced by her brother,
Nacho Viale
, premiered in 2016 on Netflix.
Nacho Viale and Vuana Viale, producer and protagonist of "Stockholm".
It did not win (the statuette was for
Un gallo for Aesculapio
, Telefe and TNT), but it
generated a precedent
(there was also a nomination for UN3 productions) when it came to awarding fictions made out of cable and on air in Argentina.
But that was the last year that the CAPIT awards were delivered, organized by the Argentine Chamber of Independent Television Producers.
And then
the good streaming titles, with chances of being at least nominated, piled up
.
Four years after that gala, the arrival of
El Reino
(fiction with the seal of Claudia Piñeiro and Marcelo Piñeyro) draws the platoon of well-made stories that deserve recognition, such as
Almost Happy
,
Sebastián Wainraich's
comedy
, which arrived in full quarantine 2020 and
shed a little light on the initial darkness of this time
that looks eternal.
Claudia Piñeiro and Marcelo Piñeyro, scriptwriters of "El Reino", the Argentine Netflix boom.
Of course, if we analyze this reality in perspective and consider the industry as a global mechanism,
we can find some way out of this alley in international ceremonies, such as the Emmy, the Goya or the Platino
, which this year are delivered in Madrid.
But if it is true, as the artists say when they win and are grateful, that
an award is a caress to the soul
, let's not deprive them of that gesture on the local court and in difficult times.
Things well done deserve a prize.
And, if there is no award, we
found the APSA, the Argentine Streaming Journalists Association
.
It shouldn't be too difficult.
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