09/06/2021 11:04
Clarín.com
sports
Updated 09/06/2021 11:17 AM
The Maison Dior
made an agreement with Paris Saint-Germain and from now on Lionel Messi and his teammates will begin to be dressed by the prestigious French brand during the next two seasons in the context of official events outside the field of play.
PSG made the official announcement through their social networks.
The presentation was accompanied by a video, in which several of the PSG players could be seen arriving at a Christian Dior store in Paris.
There they were received by a team of tailors who made their elegant suits to suit them.
It is the first time that this firm has been associated with a sports club.
The video highlights the presence of the Argentines Ángel Di María and Leandro Paredes, currently affected by the Argentine National Team that disputes the triple date of the South American Qualifiers towards the World Cup in Qatar 2022.
🆕👔✨
Le @PSG_inside et la maison @Dior ont signed a partnership of 2 years.
Dès cette saison, Dior creates even the garde-robe officielle du Club Parisien et habillera l'équipe des Rouge & Bleu.
C'est la première fois that the maison Dior associates with a sports club. # PSGxDior
- Paris Saint-Germain (@PSG_inside) September 6, 2021
Just as the appearance of these players who today are under the orders of Lionel Scaloni stands out, the absence of Messi is also notable, who unlike Neymar and Sergio Ramos, was not part of the advertising movement.
Parisian fans did not miss this detail, and complained on social networks for the presence of Rosario in the advertising action.
In the images shared by the club you can see several of the garments that the Maison Dior made specifically for PSG players.
The team crest of the French capital is stamped on shirts, ties and jackets made by the brand.
Leaving aside the absence of Messi, the fans were excited about this union.
The one who was in charge of the project by the brand dedicated to fashion and haute couture was the artistic director of the men's line, Kim Jones.
The designer, for his part, also made an announcement about the collaboration through his social networks.
Paris Saint Germain has sported the Jordan logo on their jerseys since 2018, when the popular brand took over its third kit.
(Photo by FRANCK FIFE / AFP)
In addition, fans have already begun to speculate on a possible future collaboration, which would have to do with Dior making the team jerseys.
For now it does not seem possible: Paris Saint-Germain, which was the first football club to be equipped by the Jordan brand, has a contract until 2032 with the American company Nike, licensee of the franchise that bears the name of the greatest icon in history of the NBA.