Logo t-shirt, running shorts, sneakers… Arthur Kar contrasts with the classic image of the car dealership in a suit and tie. That's good news: the 38-year-old Parisian is not a car salesman like any other, freeing himself from the hushed circuit of single-brand garages, thanks to L'Art de l'Automobile, an entity he founded in 2011. . With his 150,000 followers on Instagram (including the star model Kendall Jenner, the artistic director of Louis Vuitton Virgil Abloh and the heir to the LVMH group Alexandre Arnault), he is as much talked about for his cars as for his collaborations with the fashion industry - he created his own clothing brand in 2015.
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In his Parisian showroom, hidden at the top of a parking lot on Boulevard Raspail, we see as many printed T-shirts as rare Porsches and others.
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