For two months, the solidarity community Oberland - part of the umbrella organization “Unser Land” - will present products in the “Fair consumer weeks”.
It all started in Miesbach.
Miesbach - Kathleen Ellmeier stands with flyers in her hand in the entrance area of the Miesbacher Alpengroßmarkt.
Apple juice bottles, pasta packs and meadow hay are stacked next to her.
Her blue dirndl, together with the green counterpart of her colleague Martina Kirmayr, is color-coordinated with the logo of the products: "Our country" is unusually conspicuous in the Edeka branch.
The goods stay in their displays for around two weeks. Similar shelves are prominently placed in around 30 supermarkets in the district and 200 in the Munich bacon belt. They promote climate protection and regionality. In doing so, they convey authenticity, which can also be tied to the charm of the trendy words “fair” and “eco”.
Because: Customers who enter the Alpine wholesale market on Thursday morning immediately appreciate the village shop atmosphere.
Although the products cannot be tried on site due to the corona, many visitors stop.
A man seeks a conversation with Ellmeier, inquires about goods and producers.
Others put their shopping trolleys aside and wait patiently.
They too want to talk to the women in costume.
Some customers know scenes like this from Coca-Cola stands - apart from the dirndl.
A free can at the entrance.
Maybe a few more on the till.
Adriane Schua, chairwoman of the solidarity community Oberland, clearly distinguishes herself from this.
Our country: "No customers for economic reasons" - the chairwoman promotes ideal goals
“We don't want to recruit customers for economic reasons,” she explains. The association Solidargemeinschaft Oberland - part of the umbrella association Unser Land - pursues ideal goals. Of course, in addition to the non-profit part, there is also Unser Land GmbH. “It takes on economic tasks in marketing, but has no profit mandate,” says Schua. Your employees Ellmeier and Kirmayr are on site in Miesbach for this ideal part of the association.
Instead of canned drinks, they receive an award "if there is real interest": customers can earn the title of "fair consumer".
The play on words is intended to draw consumers' attention to regional, climate-friendly products as part of the campaign weeks.
They are rewarded with advice and a cloth bag.
“I am a fair consumer”, emblazoned on the white broadside.
The Rebeutel company had them made from recycled old textiles in the therapy workshop of the St. Wolfgang care center (Erding district).
++ Read also: The Network Our Land and the Association for Cultural Heritage Bavaria will work together in the future. ++
Apart from the cloth bag: How do the customers benefit? Schua explains the campaign with two major issues of the time: climate change and Corona. “The pandemic meant that we were unable to take any action for our country for a long time.” And that at a time when regionality is booming. Not all pasta from Italy made it across the Alps. “We had a real storm on our products,” says Schua. “On the other hand, there is climate change,” explains the chairwoman of the Oberland solidarity community. Here we come full circle. For Schua, pasta doesn't always have to come from Italy. "Short transport routes protect the environment - here in the region." And the campaign is a great opportunity to communicate with the local people about the issue of climate protection despite Corona.
Fair consumer weeks start in the Alpine wholesale market in Miesbach - Zangenfeind and Braunmiller are convincing
At the start of the two-month “Fair Consumer Weeks”, Deputy District Administrator Jens Zangenfeind (FWG) and Miesbach's Mayor Gerhard Braunmiller (CSU) are also guests at the Alpine Wholesale Market.
Zangenfeind is enthusiastic about the campaign and assures Schua of support.
"I will forward the campaign to the town halls and will advertise its dissemination on their websites and community magazines." He himself likes to rely on quality instead of quantity.
"At home I prefer to eat meat only twice a week - but with real enjoyment," says District Administrator Olaf von Löwis' deputy (CSU).
Braunmiller also praises the work of the association and gives personal insights.
“The more regional, the better,” says the mayor.
This also applies to the contents of the refrigerator.
Shortly afterwards, Zangenfeind campaigns for understanding for people who cannot or do not always want to afford producer-fair prices.
But: “Less is more” is his recommendation.
"In other countries, quality nutrition is sometimes more important than here." Customers could orientate themselves here as well.
“There will be no climate protection without renouncing”, Schua concluded the presentation date.
At least qualitatively, however, the Oberland products are way ahead.
Information about the campaign and a competition for fair consumers are available at www.unserland.info and www.miesbacherland.info.
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