At the IAA, BMW is showing a future-oriented car that will bring fans to the barricades.
While some rage in the face of the design, others are on fire.
Munich - BMW is causing a sensation with a spectacular exhibit at the IAA Mobility: The electric car study is a vision of the premium manufacturer, where it comes to thinking one step further - keywords climate change and conserving resources *.
The BMW study "i Vision Circular" presents the outlook for a completely recyclable electric car for the year 2040.
Visually, the futuristic concept is reminiscent of the e-pioneer BMW i3, which has had a similarly unconventional design for almost a decade (market launch 2013/2014).
The technical data are (still) of secondary importance, BMW puts the low ecological footprint in the foreground.
In addition to an environmentally friendly drive, the BMW electric car of the future should go through a completely resource-saving production, in the sense of a circular economy.
BMW study "i Vision Circular" breaks with traditional vehicle construction
A communications strategist from the Bavarian carmaker * explains: "We said that we would look at the entire value chain. It is not just about reducing CO2 locally, but I also have to look at: where does the raw material come from, what happens at the suppliers, what happens in the usage phase and what happens after that? "
The response to the sensational new BMW presentation is huge, opinions on the “i Vision Circular” study differ widely on social networks.
Many fans see the Stromer study as a further threat to their love of traditional vehicle construction.
The design evidently arouses skepticism among the majority of users: “Looks like something out of a SciFi dystopia.
Terrible, "says a user.
A lady thinks: "What an ugly piece of rubbish."
+
BMW presents its one hundred percent recyclable vision of an electric car.
© Smith / Imago
Video: How sustainable are the electric models at the IAA really?
A critical look behind the scenes
BMW study at the IAA: Controversial design - hopeful innovation
Another user makes an unconventional but interesting suggestion.
He thinks that BMW should rather implant an electric motor in its popular older cars.
B. offer an E30, E36 or E46 as an electric model? ”However, some people think the electric car outlook at the IAA Mobility * is“ somehow awesome ”.
Obviously, more people can gain something from the sustainable idea.
One user said about the ecological approach: “Excellent, finally a German company is moving ahead again, instead of chasing after other trends!
This concept with its one hundred percent recyclability is exactly the answer that we need from the German innovative industry to the challenges of the future (climate change, conserving resources)! ”Meanwhile, rival VW is also waiting with an eye-catching electric car.
(PF)
* Merkur.de is an offer from IPPEN.MEDIA
List of rubric lists: © Frank Hoermann / SVEN SIMON via www.imago-images.de
