Blogger Bar Umansky claims that TV presenter Paula Rosenberg copied her alleged initiative and appropriated it for herself.
The connection between the two was formed last year, when the blogger was a guest on Rosenberg's show "Paula and Leon" in a request and told about her initiative "Sister, Clean the Feed".
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Last week, a year later, Rosenberg told her followers about a similar initiative called "#pidschelbershuti."
The idea: Every morning she will post recommendations for two inspiring Instagram accounts that help build self-confidence.
Umansky saw the initiative and claimed that the idea was stolen from her.
In the story she posted in response, she wrote that "You're a celeb, you have money for a creative. Won't you pay someone to change my coffee a little?"
She also wrote: "What the fuck? That I will hire my heart is beating now and I wonder if I exaggerated, that it is better that I shut up. But this self-doubt is real because I feel it is mine, that I am allowed to set a limit. But at the same time this terrible voice of 'Why who are you?'"
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The quarrel between the two has led to a wider discussion and claims by other women who work in the "Buddy Positive" community and claim that this is not the first time Rosenberg has taken credit for their ideas.
Following the allegations, Rosenberg went up to Live and said that this idea has been around since 2012-13, and that she invited Bar to be interviewed on the show because she is glad that more women are implementing the well-known and common idea on the networks. She did not even imagine when she invited her to be interviewed on the show, Shevar thinks that the idea to clean the feed is the fruit of her invention.
"I was shocked that this morning she put up a series of stories in which she makes assumptions about my money and the ideas I have been implementing for many years, and claims that I took the words 'feed the feed' from her. One of the most important things to me is fairness, You want to be original, rest assured that you will be copied all the time, that's what happens to all of us. I did not invent this idea or anyone else. "It made me very bad for a moment because she wrote things that were not beautiful, not true and not related at all. We live in an age of a lot of knowledge and information, studies have been talking about cleaning the feed for a decade - so a little modesty."
Paula Rosenberg stated: "Paula makes sure to promote women and girls every day in all areas of her work, both in the morning program and in her professional activities, in workshops and lectures. "She is positive and will continue to do so, and she is excited by the embracing reactions of the thousands of women who are learning from the vast knowledge she is acquiring and passing on."
They added that "Paula invites everyone to the #feedsfetch I challenge she initiated on Instagram, where she teaches how to choose the accounts we should follow and which Instagram accounts should be cleaned from the feed. Studies show that it really changes consciousness and affects mood and self-confidence. Highly recommended."
Umansky asked not to comment.