Definitely, times have changed.
Yesterday, the mere fact of talking about French watchmaking made you smile.
Especially across the border, in Switzerland.
“Barely five years ago, there were still only a few companies: March LA.B., Michel Herbelin and ourselves, Lip,
remembers Pierre-Alain Berard, director of the famous brand founded by the Lipmann brothers. .
The Swiss burst into laughter when we talked about hexagonal watchmaking.
This is no longer the case.
The best proof is that today I meet Swiss movement makers who take us seriously. ”
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the manufacture built by Voltaire on his own land… And yet, despite the quartz wave, the success of the Swiss Made label and the deindustrialisation of France from
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