The Ben & Jerry's saga continues:
On Wednesday, the eve of Yom Kippur, the state of New Jersey in the United States announced that it will take legal action against Unilever, which owns Ben & Jerry's, which announced that it will not renew the franchise for Israeli society. , Due to the fact that it markets “outside the Green Line.” Following Unilever's announcement, trading in the company's stock opened in the U.S. in six-tenths of a percent decline.
"Unilever Global has announced that it is strengthening ties with Israel and has even increased investment in the country, including in social enterprises," said Alan Joop, CEO of Unilever Global.
Ben & Jerry's Israel said of the move: "We congratulate the State of New Jersey on its decision to fight the boycott movement against Israel and impose heavy economic sanctions on the global Ben & Jerry's company, which together with its parent company Unilever, have chosen to act against Israel. And its citizens - and not for the first time.
Ben & Jerry's Ice Cream // Photo: GettyImages,
"Ben & Jerry's Israel is committed to continuing to fight against the illegal decision and will not allow any Israeli citizen to be harmed or boycotted," they said.
"Ben & Jerry's boycott of Israel violates state laws"
"Ben & Jerry's has violated state laws," the New Jersey State Treasury Department said last Wednesday.
The global Unilever company received a notice on the subject, along with the sanction that a procedure will be promoted in the country to ban investments in the company's pension fund, after the company announced two months earlier that it would refuse to sell its products in the Occupied Palestinian Territories. .