From working at a copier to rubbing shoulders with leaders at Facebook and Microsoft: now helping other young people

Maia had

09/17/2021 9:22 AM

• Clarín.com

• Zonal

Updated 09/17/2021 9:28 AM

Leaving her comfort zone, Fran Cherny (43) was encouraged to take her

first step in the world of literature

 to share her experience as an entrepreneur.

After having worked side by side with leaders of multinational companies such as Facebook, Microsoft and Walmart, he was encouraged to release through a book his advice, tips and secrets for Argentine entrepreneurs who, like him in the beginning, do not dare to try to achieve your dreams.

A neighbor of

San Isidro

, he currently lives in Barcelona and today he is the managing partner of an international consulting firm focused on promoting conscious change in organizations.

Inspired by her career collaborating with international monsters, Cherny launched "Being the Change: the art of transforming ourselves into an innovation project".

“My day-to-day life is divided between 50 and 50 between two things: I work with clients on their projects and I also give free talks, I spread what we do and show people how to carry it out,” says Cherny.

Inspiring others.

The entrepreneur affirms that what he wrote is not a "cookbook", but it is a means where they can turn to motivate themselves.

However, two years ago he decided to tackle a new project in a totally different field.

“It had to do with the request of many clients.

They attended a talk or conferences, but they are sporadic and they wanted to continue to link with those ideas.

That is why the

idea of ​​writing a book came up

, a tool where they can turn to at any time when they need it ”.

"It is the result of my own experiences, which arose after having known thirty countries, having lived in four different cities and having worked for more than fifteen years alongside leaders of the most diverse global, regional and local companies," explains the businessman in one of the first pages of the book.

Reading fan.

"Until I was 15 I was not a reader. I took literature with me at school and I had to read certain books of which I connected a lot, a world opened up for me that I love."

Graduated in Organization and Institutional Management, he made a leap into the business world at the age of 23 and dedicated himself to telling his best lessons in the book.

“The first thing I assimilated was that in order to create a sustainable transformation, the involvement of the leader in his own process is essential.

The second thing is that saying things is not enough: in my early years I experienced a lot of how leaders communicate, but they do nothing to make it happen, therefore, any transformation implies changing our own habits ”.

The book in paper format was recently published this Wednesday, while the digital version was already available on eBook, Kindle and on Amazon, ranking number 1 in new releases.

“It took me a lot to write it.

It was a process of self-discovery.

I realized that many things that I wrote I was not doing ”.

"I want it to be an invitation to reflect."

Cherny does not consider herself a writer, but rather someone who works on a team transformation process.

"I started projects that have been maintained, like others that have not," he highlights.

As highlighted in an excerpt from his book,

"from making photocopies" came to lead ventures and write a manual for consultants

.

"I'm getting a lot of feedback from clients and former clients who tell me it's like listening to me speak, a source where they can go to inquire about something."

At the moment, the book is available in Argentina and Spain, but it is planned to translate it into English and another language before the end of the year.

In addition, it ensures that a second version may be released.

“There is a mentality of 'I hit it or I don't hit it' and I think that is not being an entrepreneur at heart.

That is 'I'm playing to see if it pays off'.

Everything we create in the business world has to have a meaning for society, it cannot be satisfying a need that is not there ”, Cherny concludes.

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