Alexander Alfie
09/17/2021 17:07
Clarín.com
Politics
Updated 09/17/2021 17:09
The meat businessman and
ex-candidate for Kirchnerista mayor of La Matanza,
Ricardo Bruzzese, bought Radio del Plata after the primaries PASO from the producer Barboza, from the banker Francisco Ayerza, who had been managing the station for a little less than a year, with a clear journalistic bias in favor of the government of Alberto Fernández and Cristina Kirchner.
Bruzzese, president of the Argentine Chamber of the Refrigerating Industry (CADIF), appointed journalist
Lucio Di Matteo as the new director
of AM 1030 Radio del Plata, replacing Antonio Fernández Llorente.
Bruzzese has no background in handling the media.
Owner of refrigerators, he became known during the presidency of Cristina Kirchner for the program "Meat for All", in 2011, promoted by his ally and friend Guillermo Moreno, the then Secretary of Commerce, with whom they promoted the sale of 10,000 kilos per day of beef, at $ 10.5 per kilo of roast.
That year he came to run as mayor of La Matanza, for the Front for Victory, but took a step aside in his political career after
a request from Cristina Kirchner
, to leave the current mayor K Fernando Espinoza free.
Radio del Plata released a statement this week to announce the landing of the new owner, although without naming Bruzzese.
There he reported that the station “incorporated new shareholders to strengthen and expand its content offering,
maintain job sources and add voices to the democratic debate.
This step comes after an administrative ordering process carried out throughout this year, which includes a sustainable planning for the payment of debts and the end of legal disputes ”.
Is that Del Plata
had an estimated debt of $ 500 million when Ayerza took over
the radio, in November of last year, after a few months interregnum of the October Group, of the union member Víctor Santa María, who had a co-production with the owners original Osvaldo Acosta and Gerardo Ferreyra, owners of Electroingenieria.
The banker Ayerza managed to put the radio in financial order and reduce the debt to $ 200 million, according to sources from the station.
But he
maintained a Kirchnerist bias in the programming
, which led to the landing of Tomás Mendez and Horacio Verbitsky, although he sparked with Sandra Russo, who was dissociated in a tumultuous denouement.
Ricardo Bruzzese when he was a pre-candidate for Kirchnerista mayor of La Matanza, in a ceremony in the Central Market, for the 35th anniversary of the coup that installed the military dictatorship.
Photo Germán García Adrasti.
"Today is an orderly radio,"
internal sources at the station
told
Clarín
, who highlighted the absence of labor disputes and the daily payment of employees' salaries, a situation that was not usual when they took over the management of
Ayerza
radio.
, his partner Fabiana Segovia
-ex historical producer of Víctor Hugo Morales- and the journalist
Fernández Llorente
-host of the program Mañanas Argentinas on the K C5N news chain-, with the political advice of the Kirchner leader
Eduardo Valdés
.
The new general director of the radio, Lucio Di Matteo, said in a statement that "the project is to take a historic radio, which renewed its technology, to make it grow in the quantity and quality of content."
And then he added to
Clarín
that "for now there will be no changes" in his programming.
Di Matteo already had his own program in Del Plata, Sin Despertador, on Saturdays from 8 to 10 in the morning, in addition to his work as a journalist in A24 and founded the news portal Minuto de Closing.
In the statement, Di Matteo said that now
"the editorial policy" of the radio will have "as a guiding principle the old recipe formulated by Natalio Botana:
inform, educate, entertain."
The Kirchnerist landing
In November 2008, the Cordoba public works company Electroingenieria, owned by Osvaldo Acosta and Gerardo Ferreyra - linked to the current powerful Treasury attorney, Carlos Zannini - bought Radio del Plata from Marcelo Tinelli.
One of his first measures was to align the editorial line with Kirchnerism and kick Nelson Castro out.
Alfredo Leuco and Fernando Bravo, among others, also left there.
For little more than 10 years, Acosta and Ferreyra handled Del Plata with an iron fist,
leading it to a terminal crisis, with permanent labor disputes and a heavy debt
with their employees, suppliers, Sadaic and the AFIP, which exceeded $ 500 million.
In May of last year, union member Víctor Santa María reached an agreement with the owners of Electroingenieria to manage Del Plata's programming for three years, through Grupo Octubre, of SUTERH.
But the project only lasted three months
, due to union conflicts that prevented its normal operation without a strong injection of money and a renegotiation of debts with creditors.
Once Santa María withdrew from the station, the owners of Electroingenieria regained control, who after negotiating with various groups, sold it in November of last year to the
production company Barboza, owned by the banker Ayerza
- although it was formally in the name of from your trusted person Isabel García-.
Ayerza ordered the radio and reduced the debts.
But internal sources at Radio del Plata told
Clarín
that in recent months there have been conflicts between Ayerza and
his capitalist partners - who belong to a fund-raising company
- due to the station's permanent operating deficits.
In addition, during that period,
Fabiana Segovia, Ayerza's partner,
ceased to be in charge of programming
, at which point they decided to get rid of the radio.
And that's when several interested parties appeared, until they decided to sell it to the meat businessman and former mayor K Bruzzese, who would have been interested in Lucio Di Matteo, the new general director of the radio.