With joint marketing against climate change

Raise awareness of climate change on site and initiate projects at the municipal level.

These are the goals of the two students Florian Ott and Florian Bachmaier, members of the Fraunhofer community development association.

They had been invited to the annual general meeting of the Fraunberger Gewerbeverein in Hattinger Forsterhof with their lecture "The atmosphere - mankind's largest garbage dump".

Fraunberg- The focus was on the question of what means the local traders as an association can use to advertise their climate protection measures and how they can push ahead with efforts to curb climate change.

The need to become more active was already made clear by Chairman Gerhard Hilger with the words "Nobody can escape this topic".

The conclusion of the two speakers, "We decide for ourselves which path to take", but how to proceed, was discussed after the official part.

Individual measures such as refillable shampoo packaging in a hairdressing salon or the installation of LEDs and PV systems in a bus company could be advertised together, and synergy effects could be used in further steps.

The joint acquisition of PV systems would be conceivable.

Dr. Klaus Zeitler, who is active as a sociologist in the community development association. He named joint marketing as a suitable means of further sharpening the Fraunbergers' awareness, because: “We can only take society with us if it knows. Something's already happening here. "

Ott, a mechanical engineering student with a focus on energy technology, and Bachmaier, who is writing his master's thesis on sustainable building, made it clear what happens if the global warming caused by the man-made greenhouse effect is not contained with the term tilting elements. Illustrated by a ball that falls irreversibly from a bowl to the ground when there is too much movement, they discussed the complete melting of the Greenland ice sheet, which is foreseen with a global temperature increase of 1.9 degrees and a rise in global sea levels of seven meters will result.

The effects of another interaction between humanity and nature, namely Corona, on the past year of the trade association were less serious. The new board elected between the lockdowns in 2020 could only meet for one meeting. However, very basic activities were maintained, such as the celebration of the 15th anniversary with a visit to the theater in Oberbierbach, joint advertising, the renewed online presence or a donation. That came out of the cash report that Hilger presented for the sick cashier Manfred Lechner.

The regional brand “Echt erding” and the Fraunberg voucher “have proven their worth,” said Hilger, and the community's annual calendar, organized by the association, is still very well received.

After the restrictions, "now that it is more or less possible again", the board of directors is planning company tours in Therme and Weißbräu, as well as a lecture on security against burglary with the Erding police.

FABIAN HOLZNER