It is a habit that is lost: that of using a token or a coin to unlock your shopping cart.
According to BFMTV, the Carrefour group has taken the decision to abolish this coin mechanism, which had been put in place in the 90s to prevent customers from being able to leave with it.
The reason ?
Improving the customer's purchasing process.
Indeed, a study carried out by the brand has shown that the system was considered restrictive by some of the customers, more and more focused on contactless payment.
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“
The elimination of token carts was surprisingly one of the first customer requests.
With the Covid, customers have paid more with the card and have less money with them,
”the group's new executive director Rami Baitiéh told BFMTV.
For several months, nearly 200 stores of the brand out of a fleet of 230 have already removed this system from their trolleys.
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To guard against the theft of shopping carts, the unit cost of which is around 130 euros, the group has devised a new connected anti-theft system. Already being tested in some establishments, these new trolleys are fitted with a brake that communicates directly with underground cables delimiting the perimeter of the store. As soon as the zone is exceeded, the brake blocks the truck automatically. An employee just has to come and collect the machine.
The brand is not the only one to change its system, remind several brands to our colleagues from the
Parisian
this Saturday. Système U has set up "
case-by-case management, where the management of each store decides
", explains the distributor's communications director on a daily basis. Auchan, for its part, evokes a "
conclusive test
" on the coin-less carts and intends to completely renew its devices within three years.
