The first installment of 2,000 yuan in consumer vouchers has been distributed one after another. Financial Secretary Chen Maobo said on a radio program today (18th) that the use of consumer vouchers to stimulate the market and the economy is effective.
As for the four major electronic payment platforms, who is the big winner?
Chen Maobo said that 70% of people use Octopus to receive coupons, about 20% use AlipayHK, and the remaining 10% is shared by WeChat Pay and Tap & Go.
Some economists believe that it is expected that the Octopus, which has been rooted in Hong Kong for more than 20 years, will become a big winner. In addition to its high penetration rate and winning at the "starting line", it is also simple and easy to use. The meeting left the meeting, saying that the plan could not achieve the goal, and also counted three major "deaths", including the government's failure to actively use, over-approving electronic payment platform licenses, etc., thinking that the government will "kick a kick" with this plan, and in the future No need to push hard.
▼Consumer voucher chaos｜9.4 A large number of citizens re-check the reason for the failure of consumer voucher application ▼
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Associate Professor Zhuang Tailiang of the Department of Economics of the Chinese University said that 70% of the citizens used Octopus to receive consumer coupons. , Octopus can be used to buy daily necessities and rides. The remaining three are mainly for online shopping. In addition, they do not want to learn new payment models. This makes the Octopus, which has been the only leader in Hong Kong, another city.
Zhuang Tailiang: After the completion of the plan, about half of the merchants and citizens are expected to leave the venue
As for the "causes of death" for the other three platforms, Mr. Zhuang said that the government has only used one or two electronic payment platforms to charge fees. (Pretend), the citizens are even more useless." He described electronic consumer coupons as just "a kick", but they failed to cultivate the habit of using electronic payment tools. Merchants have not adapted to the relevant fees. I believe the craze will not continue. , When the four major platforms resume collecting handling fees after the end of the coupon program, it is expected that about half of the merchants will withdraw, and half of the citizens will no longer use e-wallets.
▼9.2 Hundreds of people queued up to reissue consumption coupons▼
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He emphasized that electronic payments are not new. When WeChat Pay and AliPay first settled in Hong Kong a few years ago, they also launched a large number of discounts. However, after citizens took advantage of all the discounts, they did not continue to use them. I believe the situation will be the same this time. You have an Octopus. It’s a good game in the original, but your e-wallet is not as good as the Octopus.” I think the platform cannot replace the Octopus, and it’s difficult to keep pace.
▼Octopus merchant discount lazy bag▼
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The government spammed e-payment related licenses and the market was extremely saturated
He counted the many "deaths" of electronic payment in Hong Kong. In addition to the government, which accounts for 4% of Hong Kong’s economy, has not responded positively, he believes that the government has also issued electronic payment-related licenses indiscriminately. There are two main payment tools." However, there are only about 7 million people in Hong Kong, but 16 platforms have been licensed. The market is extremely saturated. "A society does not need to pay more for wallets. It is best to have one, at most two. Yes, because it’s convenient for everyone. If you use one yourself, it’s not mainstream. Are you worried that it (merchants) is not installed (installed)?” In addition, if customers leave the relevant platform for too long, they may Being charged a handling fee is another death.
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Zhuang Tailiang bluntly said that the electronic consumer voucher program cannot achieve the government's goal of developing electronic payments and stimulating the economy. If you continue to use 5,000 mosquito coupons, you can sustain the market, but once the water is collected, the problem will return." Many Octopus users may spend all the coupons in their daily lives and cannot promote additional consumption.
He emphasized that e-wallets that are simply payment "will not have a way out", "Doesn't it have to be developed? Why do you have to develop e-wallets?"
▼8.1 First day of issuance of electronic consumer vouchers▼
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Fang Baoqiao, chairman of the Hong Kong Interactive Marketing Chamber of Commerce, also expected Octopus to be the ultimate winner. He believed that Octopus has been rooted in Hong Kong for more than 20 years and the public has become accustomed to using it. Hong Kong has a low penetration rate for three or four years, and the government has only had a one-month publicity period after the government announced the plan to participate in the four major payment platforms, making it difficult for the three platforms that lost at the starting line to enter the market.
Although Fang Baoqiao also believes that after the end of the consumer voucher program, merchants will withdraw from the electronic payment platform, but he is too optimistic than Zhuang, and believes that the public has been cultivated in the habit of using electronic wallets, and only two to three adults will say goodbye to electronic payments. , And this time the plan is only to kick off the development of electronic payment in Hong Kong.
AlipayHK: Increase in users using QR codes to ride cars
AlipayHK responded that it is honored to be the e-wallet that most citizens choose to receive government consumption coupons.
Stimulated by government consumer vouchers and AlipayHK merchant coupons, AlipayHK users’ spending power has improved, which has also significantly boosted the business of cooperative merchants.
In August, the total transaction value of AlipayHK's local consumption increased by more than 110% compared with July. Among them, the most users chose to use coupons in stores, and online transactions became the second most popular consumption scene.
Public transportation has risen to third, showing that users will be happy to use the QR code to ride under the discount or subsidy.
Since the beginning of this year, about 700,000 AlipayHK users have used EasyPass to take public transportation. We hope to promote the inclusion of government transportation allowances and senior citizens' discounts in e-wallets as soon as possible.
▼How to use the coupon?
Click the picture to see the $5000 electronic coupon lazy bag▼
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Consumer vouchers | Re-registration ends at 6 pm on Wednesday, the government reminds the government to pay attention to 3 o'clock to avoid missing unemployment for 9 months, dozens of application letters, no response. Three ways to keep in mind for those eligible to receive the RMB recharge amount by today at the latest
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