Climate protection in Rewe Wolfratshausen: The solidarity community Oberland organizes an action week.
Regional, sustainable, ecological - such products are the focus.
Wolfratshausen - "Climate protection begins in the shopping basket": The solidarity community Oberland is convinced of this - and has therefore launched another campaign in the Rewe store to raise awareness among consumers.
The FAIR consumer campaign weeks are intended to provide information and new food for thought.
Because: Conscious consumption not only helps the region.
In the Rewe store: campaign for conscious consumption - and the basis of life in the Wolfratshausen region
Since the opening of the Rewe store in Wolfratshausen in 2008, products from the solidarity community have been on the shelves.
“Our goal is to preserve the livelihoods of people, animals and plants in the region,” explains Adriane Schua at a press conference.
For example, orchards should be preserved and cared for, says the chairman of the solidarity community with a view of a bottle of apple juice made from this very fruit.
"But without a buyer of the resulting products, they will disappear."
This is exactly where the solidarity community wants to start.
Bennet Kurz, who is responsible for the fruit and vegetable department in the store, confirms that consumers are definitely interested in regional products.
"We keep receiving inquiries - and we try to respond to them with our offer." But the path to rethinking is long.
Briefly refers to seasonal offers.
“You can still convey that asparagus is only available for a certain period of time.
But why shouldn't there be eggplants in spring? "
Fair, regional, ecological: customers can help shape offers
The consumer must be aware that he can help shape the offers himself and thus make his contribution to climate protection. Drinking water can be protected when buying “Our Land” milk. Schua: "Stadtwerke München has been promoting organic farming in the Mangfall Valley, the company's largest drinking water catchment area, since 1992. Our organic farmers here ensure that the drinking water stays clean."
But: "You can only create awareness, but not dictate it," says the district's economic developer, Andreas Ross.
Also important: Food that is no longer used should not end up in the trash.
"On our homepage www.unserland.info we have published recipes for the further utilization of stale bread," advises Schua.
"From 'Poor Knights' to bread salad with tomatoes and bread dumplings."
Sustainable shopping - there is a competition on the Internet
In addition, there is a competition on the homepage and on the social channels in which you can win sustainable cool bags made of virgin wool to carry your purchases home.
In order to reward FAIR consumers, the community of solidarity also distributes recycled cloth bags.
Schua: “One can be proud of that.”
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