Israir Airlines announced a new appointment this morning.
Hila Hermolin Ronen (48) will replace Gil Autumn and will serve as the company's VP of Marketing and Sales, she will officially take up the position in November 2021.
Ramolin Ronen began her professional career at El Al, where she worked for about 15 years and in her last positions at the company served as deputy head of the marketing department, director of the frequent flyer club and director of e-commerce.
Hila Hermolin Ronen, Photo: Sivan Farage
After that, she moved to Bank Hapoalim and managed the bank's marketing and strategy for about 8 years, leading, among other things, the course of the bank's small businesses.
Among the prominent tasks of the new VP: to emphasize everything related to the company's Internet interfaces and at the same time, to upgrade the service and sales system.
As you may recall, Israir was bought by Rami Levy, who came up with interesting plans for the company's future.
Israir stopped flying on Saturday and knew how to show flexibility throughout the Corona period.
Now there are quite a few challenging tasks facing the company that is starting to change its face.
Uri Sirkis, CEO of Israir, commented on the appointment: "We welcome the addition of Hila Hermolin Ronen to Israir's senior management team."
