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Kaufland, Lidl, Aldi, Edeka: who makes more billions in sales? The coal list


Kaufland, Lidl, Aldi and Edeka: The supermarkets and discounters in Germany are among the big winners of the Corona crisis. So the market shares have changed.

Kaufland, Lidl, Aldi and Edeka: The supermarkets and discounters in Germany are among the big winners of the Corona crisis.

So the market shares have changed.

Hardly any other industry in Germany is as competitive as the food industry.

In addition to traditional grocery stores, more and more start-ups such as the delivery services Flink or Gorilla are entering the market and trying to lure customers away from supermarkets and discounters.

But the stationary grocery stores are still defending their market shares, as

reported by


Although customers went shopping in the supermarket or discount store of their choice less often, they did spend more.

Accordingly, there was an increase in sales and a shift in market shares, as an analysis by the retail research institute, EHI Retail Institute, shows.

Ranking of the supermarkets: Discounter Lidl is one of the winners - Edeka remains the market leader

As part of the “Retail 2021” study, the retail researchers dealt extensively with the industry and created a top 10 ranking of the leading food retailers.

For this purpose, the researchers from the EHI Retail Institute in Cologne evaluated the net sales and the number of branches.

Accordingly, Edeka will remain the undisputed market leader in 2020, but the biggest winners are the discounters, as the analysis by the EHI shows.

Lidl * has improved significantly compared to the EHI figures of the previous year and overtook Rewe.

The discounter - which, like Kaufland, belongs to the Schwarz Group from Neckarsulm - was also able to increase the distance to Aldi Süd.

"The growth in the food retail trade varies depending on the format and leads to shifts in the market shares of discounters and supermarkets", commented EHI boss Marco Atzberger on the analysis of "Over-the-counter retail 2021".

Discounters are ahead in terms of sales - Kaufland and Co. also benefit

With its 3,202 branches, Lidl had a turnover of 21.6 billion euros in 2020.

Market leader Edeka generated around 37.4 billion euros with its 5,921 branches.

In 2020, the food trade benefited in particular from the fact that it was considered systemically relevant during the corona pandemic and was allowed to remain open.

It is therefore not surprising that it accounted for well over 60 percent of sales in the top 1,000 stationary sales lines of all retailers.

And although the number of grocery stores is declining, there were still 3.6 percent more sales outlets in 2018 than in the previous year.


Stationary sales (in billions)

Edeka (supermarkets)




Rewe (supermarkets)


Aldi south


Netto Marken-Discount




Aldi north








At 42.2 percent, the discounters accounted for the lion's share of sales in the grocery trade. With 34.1 percent, the supermarkets ranked just behind, while the hypermarkets only accounted for 16.4 percent of sales. However, Kaufland * and Co also benefited from the “one-stop shopping” trend, as

Business Insider

reports. In other words: During the lockdown, customers only went shopping at one retailer, but bought everything there. In doing so, the buyers often unconsciously made serious mistakes.

The fact that the sales of the hypermarkets did not rise as strongly as that of the supermarkets is due to the fact that hypermarkets are often difficult to reach.

In addition, the authors of the EHI study listed the rigid structures as a criterion.

In addition, many branches were still counted as Real in the study.

As is well known, Real is gradually disappearing from the market after the chain has been sold to the investor SCP.

This continues to drive the break-up and is gradually selling the Real branches to Kaufland, Edeka, Rewe and Globus *.

The market shares will change accordingly, from which Kaufland and market leader Edeka in particular should benefit.

In addition to numerous branches, the full-range retailer from Neckarsulm also secured the online shop *.

More sales for supermarkets and discounters: DIY stores and furniture stores also benefit from Corona

According to the EHI researchers, a similar phenomenon could also be observed in hardware stores and furniture stores.

Because: Due to the lockdown, Germans spent more time at home than seldom before.

Accordingly, many people used this time to bring their own four walls into shape.

The EHI speaks of a "cocooning trend" here.

In addition, the DIY stores benefited from early easing - and the possibility of using Click and Collect also ensured increasing sales figures.

The biggest winner was market leader Ikea, but other hardware stores and furniture stores also benefited from the “cocooning trend”.

* is an offer from IPPEN.MEDIA

Source: merkur

All news articles on 2021-09-20

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