Tomorrow is the Mid-Autumn Festival on August 15 of the lunar calendar. With the slowdown of the new crown epidemic, Hong Kong's economy is gradually picking up. The Yau Ma Tei fruit market was also crowded last Tuesday (14th).
However, the fruit bar proprietors have a bitterness to know. According to the purchase volume and amount of different industries, it can be inferred that operating overseas logistics and beauty salons have been severely hit by the epidemic, which indirectly reduces their business volume during the Mid-Autumn Festival.
The proprietor of the fruit bar also found that Hong Kong people are more willing to buy expensive fruits in recent years. It is estimated that because Hong Kong people have been trapped in Hong Kong for more than a year, they can only eat Japanese fruits to relieve their "homesickness."
"Hong Kong people say that when you are half a country in Japan, you should go to at least once or twice a year, so why don't you go? Eat and shelter first."
In addition, a person in charge of a fruit shop in Kowloon City revealed that due to the fact that domestic tourists with strong spending power cannot arrive in Hong Kong, the sale of the fruit basket king at 6,800 yuan in the shop has been significantly reduced, and the current sales are the most ideal at the mid-price of 1,000 yuan. Fruit basket.
He hopes that the economy will improve and the people will be more willing to spend on the Mid-Autumn Festival.
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Operating overseas logistics, beauty salons and other companies to reduce the purchase of fruits and gifts
The Yau Ma Tei fruit bar was crowded last Tuesday (14th), and the epidemic and rainy days seemed to have no effect on the public's desire to buy fruit.
However, Mr. Gan, the proprietor of the "Zhisheng Column", revealed that by observing the amount of fruit purchased in different industries, we can infer their situation in recent years.
"You know that the industry is doing a good job at this time." He took the logistics industry as an example. Companies operating overseas logistics have had to reduce their gifts this year due to their revenue plummeting.
However, one chicken died and one cock cried, and local transportation companies benefited from the epidemic, but they were bolder than before.
Continued analysis pointed out that in addition to local transportation companies, businesses in some industries are not affected by the epidemic, such as real estate, clinics, and law firms, which are equally generous.
However, companies such as beauty salons and overseas logistics companies are obviously hindered by measures such as customs closures and restrictions on gatherings, and they have disappeared this year.
"Well, there is no business in this epidemic. Can you run a beauty salon? Can you make a lot of money and give gifts?"
Sales of expensive fruit baskets decreased due to the inability of domestic tourists to arrive in Hong Kong
The chain effect of the new crown epidemic is not limited to this. In addition to the transportation and logistics, the customs closure has brought the number of passengers to a record low, which also affects the fruit industry.
Chen Jinhui, head of Yongfu Food Company in To Kwawan, pointed out that because domestic tourists with strong spending power could not arrive in Hong Kong, the sales of the 6,800 yuan fruit basket king in the store decreased significantly, and this group of tourists accounted for about six of the expensive fruit baskets. Into the turnover.
He revealed that the current mid-price fruit basket with an ideal sales of 1,000 yuan, "some customers order 2,000 mosquitoes themselves, it may change to 1,000 mosquitoes this year."
Some customers buy 5 kg of Qingwang grapes for personal use
However, there are dangers and opportunities. Although mainland tourists cannot come to Hong Kong, Hong Kong people cannot travel abroad either.
Mr. Gan found that Hong Kong people’s habit of buying fruits has changed in recent years. They have begun to pursue the enjoyment of taste and are more willing to buy expensive fruits.
He laughed and said, "Hong Kong people are so poor that they are too poor." Some customers even bought five kilograms of Qingwang grapes for more than 1,000 yuan for their own use.
He estimated that because Hong Kong people have been trapped in Hong Kong for more than a year, they can only eat Japanese fruits to relieve their "homesickness."
"I think people are too hard to stay in Hong Kong. I can’t go out there. I’m too sleepy in Hong Kong with money. I bought some food. Usually I might go on a trip and go to Malaysia to eat Mao Shan Wang durian, in Japan. Pick a peach from the orchard tree. It’s not going to be dried this year. Why don’t you buy it in Hong Kong, and the people of Hong Kong say that when you are half a country in Japan, you should go to at least once or twice a year. Live first."
Business rebounded by 30% compared with last year and has not returned to pre-epidemic levels
Of course, the change in the fruit buying habits of some Hong Kong people can only slow down the impact of the epidemic on business volume.
Chen Jinhui said that the business volume during the Mid-Autumn Festival last year dropped by 60%. Although this year has rebounded by 30% compared with last year, it is still 20% lower than before the epidemic.
He hopes that the economy will improve and the people will be more willing to spend on the Mid-Autumn Festival.
Housewife: Sunkist orange plus 2 yuan
In fact, the public has also observed changes in fruit prices and a recovery in consumer sentiment.
Wintai, who goes to the fruit bar every week to buy Australian avocados, also saw many citizens carrying boxed fruits on the road.
Asked whether the economic downturn in recent years will reduce fruit purchases, she said that she would spend about 500 yuan on fruit purchases before the Mid-Autumn Festival.
And Ms. Chen, who has been buying fruits in the fruit market for the past 10 years, said that she observed that Sunkist oranges increased by 2 yuan each, which was inferred to be related to the decrease in supply.
The old couple surnamed Zou even pushed a trolley and bought a box of 24 crystal pears for about 700 yuan.
They pointed out that every Mid-Autumn Festival they buy crystal pears for personal use and praise the sweet taste of the pears.
In addition, they also spent about 200 yuan on fruits such as sweet pomelo and pomegranate.
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