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An ad on a funeral home truck encourages you not to get vaccinated. But it's not what it seems

2021-09-22T17:42:08.062Z

"If you get a person to change their mind, it's worth it," explain those responsible. The image of a black truck with the slogan " Do not get vaccinated " parked this Sunday near the Carolina Panthers stadium in Charlotte, has surprised many on social networks. Below that slogan appears the name of a funeral home, along with the internet address and phone number of this company that is supposedly being advertised alluding to immunization against the coronavirus. [Latino celebriti



The image of a black truck with the slogan "

Do not get vaccinated

" parked this Sunday near the Carolina Panthers stadium in Charlotte, has surprised many on social networks.

Below that slogan appears the name of a funeral home, along with the internet address and phone number of this company that is supposedly being advertised alluding to immunization against the coronavirus.

[Latino celebrities promote vaccination in California as part of Hispanic Heritage Month]

But that company does not exist: it is actually a

pro-vaccination campaign

designed by an advertising agency in Charlotte, North Carolina.

The internet address on the truck leads to a black page with the message "Get vaccinated now. If not, see you soon."

If the phrase is clicked, the user is directed to the vaccination portal of StarMed, a health care company in the area that administers the COVID-19 vaccine.

"It was

us. Get vaccinated,

" the advertising company

BooneOakley

revealed on Twitter along with a photo of the truck with the controversial slogan.

What is the impact of misinformation about COVID-19 and vaccines in the Latino community?

Sept.

20, 202103: 47

"We share the frustration with many people who are not getting vaccinated. So

we wondered what we could do to help

," the advertising agency explained to CNN.

Despite vaccination campaigns and the efforts of local, state and federal administrations,

only

54.8%

of the population is fully immunized

, according to data from the Centers for Disease Control and Prevention (CDC, for its acronym in English) .

"If you can get one person to change their mind, it's worth every penny"

david oakley, president of the booneoakley advertising agency

The agency's intention was to

approach the problem of low vaccination levels from another perspective

, he explained.

The company thus decided to create a website for a fictitious funeral home with

a message that would impact

everyone who saw it.

He also convinced StarMed to link his dating portal to get vaccinated.

[The coronavirus is already as lethal as the Spanish flu: it has left 675,000 dead in the United States]

"We personally felt that it was a cause we believed in, and that

we should use our resources for the common good

," agency president David Oakley told The Washington Post.

"If [the campaign] gets a person to change their mind [and get vaccinated], it

is worth every penny,

" he concluded.


Source: telemundo

All news articles on 2021-09-22

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