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Could artificial intelligence be the new ingredient in perfumery?


SURVEY - If big data makes it possible to speed up formulation processes and target markets, it could initiate a creative revolution in a sector that has lacked inspiration for thirty years.

A chrome-plated metal bottle bodied like a robot and a chip integrated into the vaporizer that allows you to download, on a smartphone, fun filters, personalized playlists and interactive games.

Paco Rabanne's latest male perfume, Phantom, spins the futuristic metaphor that sticks to the couturier's universe since 1966 and his first collection of

“twelve importable dresses in contemporary materials”,

perpetuated today by artistic director Julien Dossena.

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But more than this connected packaging, it is the fragrance itself that seems the most innovative.

The perfumers of IFF (International Flavors & Fragrances) having used “augmented creativity” to develop this juice unlike any other, capable of stimulating self-confidence and power of seduction.

Nothing less!

Perfume composed using artificial intelligence: Phantom by Paco Rabanne, an energizing flash on the skin, € 95 for 100 ml.

Quentin Saunier

This Phantom is thus one of the first fragrances from the Science of Wellness program, developed by IFF, which combines artificial intelligence, consumer studies and neuroscience.

"The formulas

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Source: lefigaro

All news articles on 2021-09-22

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