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South Korean food company adopts LeBron and Lakers | Israel today


The champion has signed a jersey sponsorship deal with South Korea's No. 1 food company (Bibigo) for $ 100 million for the next five seasons

New sponsor in the City of Angels.

The Los Angeles Lakers have recently signed a jersey sponsorship deal with the No. 1 food company in South Korea, Bibigo that will appear on the jerseys of LeBron James and Anthony Davis all for $ 100 million.

After 4 seasons of sponsorship with Wish, an online trading company from San Francisco, in the City of Angels decided on a fundamental change and go with one of the leading brands in South Korea, where they will adopt LeBron and his friends for the next five seasons (until the end of the 2026/7 season).

Anthony Davis.

New tank top garden starting next month, Photo: Photo: IP

It should be noted that to date the sponsorship agreements for the players' jerseys have hovered around an average of $ 7 to $ 10 million per year, so this is a significant jump in amounts ($ 20 million per season), which will start flowing from South Korea, starting this October.

Woko Kyung, Bibigo's chief marketing officer, explained why his company decided to pay double for the jerseys: "The Lakers are more than just a basketball team. This team around the world is just a cultural symbol, especially for the youngsters."

Source: israelhayom

All news articles on 2021-09-22

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